Question 1

How is a digital marketing strategy created for hotels?

Accepted Answer

First, we analyze your hotel's location, concept, target market, room structure and current channel mix. Then, we create a Hotel Digital Roadmap that includes SEO, SEM, social media, web, OTA, PMS, call center and reporting. This map; It clearly shows 3–6–12 month steps, priorities and KPIs.

Question 2

What is the most critical point in increasing online sales for the tourism industry?

Accepted Answer

There is no single point; However, designing the user journey from end to end is critical. Unless search (SEO & SEM) + social media (SMM) + web experience + OTA visibility + call center processes are designed together, a serious part of the potential is lost. We focus on making this chain complete.

Question 3

How do you increase hotel booking conversion?

Accepted Answer

No. In small and medium-sized hotels, it is much more critical to see early where the budget is spent and what it brings, thanks to accurate reporting. DGTLFACE can also create simple but effective dashboards for small budget hotels.

Question 4

Can we start with just one module? (e.g. only Hotel SEO or only advertising)

Accepted Answer

Yes, it is possible to start with just Hotel SEO, just Hotel advertising management or just Hotel social media. However, we achieve the strongest results in projects where these modules are integrated with PMS-OTA, call center and reporting. Most of the time, we select a few critical areas at first and then make a gradually growing plan.

Question 5

How do we start a hotel digital marketing project with DGTLFACE?

Accepted Answer

First, we listen to the current situation and goals of your hotel in a short analysis & discovery meeting. Then, we prepare a preliminary report that reveals channel-based (SEO, SEM, SMM, OTA, PMS, call center) strengths/weaknesses. According to this report, we create a prioritized digital transformation road map. After your approval, we first commission the critical blocks and then complete the architecture in 360°.

DGTLFACE – Digital Technology Partner

Power Your Performance with Data & 360° Digital Marketing for Hotels