Web & Software Services FAQ (Infrastructure and Development Questions)
Web & software infrastructure; It is not just a “nice looking site”, it is the basic layer on which all your brand's digital investments are based. Your corporate website, reservation infrastructure, PMS-OTA integrations, analytics and security structure; they all depend directly on this layer. If the site is slow, mobile incompatible, the booking process is complicated or the panel is unusable; A significant portion of SEO, advertising, social media and call center investments may be wasted.
This FAQ page; It collects the most frequently asked questions about Web & Software Services, focusing especially on corporate websites, reservation infrastructures and integrated software solutions. It offers practical, applicable and high-authority answers to both decision makers and IT/marketing teams for hotel & tourism-oriented projects as well as corporate brands.
Web infrastructures that open slowly, look messy on mobile, are weak in terms of SEO, are difficult to manage or contain security vulnerabilities; It causes loss of both income and reputation in the long run. The questions here are; Before starting a new site or infrastructure project, or when trying to improve the existing structure, "where should I start, what should I pay attention to?" It is designed to give a clear answer to the question.
Brief Summary (Overview)
This FAQ page explains why the web & software infrastructure is not just the “site view”; It explains that there is a base layer that needs to be addressed along with performance, security, manageability and integrations. How the corporate website, reservation infrastructure, PMS-OTA connections, analytics and security components should be designed; It summarizes with practical and applicable answers for brands, especially hotel & tourism. Aim; It is to establish a fast and scalable digital infrastructure that can carry SEO, advertising and social media investments.
Brief Summary
Web & Software Services FAQ; It is a quick guide for hotels and brands that outlines how corporate websites, reservation integration and integrated software solutions should be designed in terms of performance, security and manageability.
Frequently Asked Sample Queries
- “What are web & software services?”
- “Where should I start with the new website for my hotel?”
- “How do I integrate the reservation infrastructure into the site?”
- “What should performance-oriented web infrastructure be like?”
General Questions About Web & Software Services
What are web & software services?⌄
Web & software services; It means the design, development and sustainable management of your brand's corporate website, reservation/application infrastructure and integrations with other digital systems (PMS, OTA, CRM, payment, analytics, etc.). In other words, it is not just about "making a site", it is about establishing a working digital infrastructure.
What is the difference between a corporate website and a “ready site”?⌄
Ready-made site solutions may work for certain situations; but are generally limited in terms of:
- •performance and speed,
- •mobile experience,
- •SEO and content flexibility,
- •special integration needs,
- •security and KVKK compliance
What is critical in the web & software infrastructure for hotels?⌄
In hotel projects:
- •fast and mobile compatible web,
- •net room/concept presentation,
- •reservation engine integration,
- •PMS-OTA connections,
- •multilingual structure,
- •security and KVKK compliance
Who are web & software services suitable for?⌄
- •Hotel and tourism businesses,
- •Corporate companies,
- •Service-oriented B2B brands,
- •Appointment/application-oriented businesses such as health and education
What does “performance-oriented” web infrastructure mean?⌄
Performance-oriented web infrastructure is an infrastructure that meets criteria such as
- •opening times of less than 3 seconds,
- •acceptable levels in Core Web Vitals (Core Web Performance Metrics) metrics,
- •seamless experience on mobile,
- •clean code and optimized visuals,
- •stable and scalable server infrastructure
Is it possible to improve the existing infrastructure instead of building a new site?⌄
In most cases yes. Your existing infrastructure is examined;
- •basic performance problems,
- •technical obstacles,
- •content architecture problems,
- •integration deficiencies
How long does a web & software project take?⌄
Duration; varies depending on the scope of the project:
- •Simple corporate site: 4–8 weeks,
- •Multilingual hotel site with reservation infrastructure: 8–16 weeks,
- •Projects with special integration or panel development: longer.
On the web & software side, which one-time project or continuous service makes more sense?⌄
Even though the infrastructure is established once, there is a need for continuous maintenance and development due to
- •new integration needs,
- •security updates,
- •performance optimizations,
- •content & design updates
Why is the combination of “internal IT team + external software partner” recommended?⌄
Your IT team; He knows the internal processes and operations very well, and sees the relationship of the infrastructure with other systems of the company better. The external software partner is; Brings expertise on web technologies, performance, security, UX and integration. The model where two parties work together is advantageous in terms of both flexibility and quality.
How does web & software infrastructure affect SEO and advertising performance?⌄
Infrastructure; SEO is the backbone of advertising and social media performance. A site that is slow, mobile-incompatible or has technical problems will lead to:
- •loss of visibility in SEO,
- •high cost per click and low conversion in advertising campaigns,
- •loss of social media traffic on the site
Short and Quick Answers
What are web & software services, in short?
It is the professional design, development and management of your brand's website, reservation/application infrastructure and integrations.
Where should I start with the new website for my hotel?
First, the current situation and needs are analyzed; Then, site architecture and technology are selected according to concept, destination, reservation structure and integration needs.
How do I integrate the reservation infrastructure into the site?
The PMS/booking system you use is determined; Depending on the integration method offered by the provider (widget, API, iframe, etc.), the web infrastructure is configured accordingly.
What should the performance-oriented web infrastructure be like?
Fast, mobile compatible, clean coded, works with optimized visuals; There must be an infrastructure that complies with CWV metrics and security standards.
Are web & software services necessary for everyone?
A professional web & software infrastructure is critical for every brand that gains customers and manages its reputation digitally.
Would it be enough in the long run to just use a ready-made website?
For small and simple projects, some time may be sufficient; However, as integration, performance and scalability needs increase, custom solutions become inevitable.
Corporate Websites & Scope of Service
What does your web & software service package include?+
- •Needs analysis and information architecture
- •UX/UI design
- •Frontend and backend development
- •CMS selection and installation
- •Reservation/application and other integrations
- •Testing, security and performance optimization
- •Launch and post-launch maintenance/support
How should the corporate website be?+
- •Design that reflects the brand clearly and professionally
- •Fast and mobile-friendly infrastructure
- •Clear content hierarchy and powerful navigation
- •Structure compatible with SEO-analytics-security trio
- •An easily manageable panel
How to establish high-performance web infrastructure for hotels?+
- •Destination and concept pages
- •Room types and photo/video presentation
- •Reservation engine integration
- •Multilingual structure
- •Mobile fast booking experience
Is it necessary to use CMS or is a custom panel better?+
- •If your content and page changing needs are high, a well-structured CMS is a great advantage.
- •If there are very specific workflows and integrations, the need for a project-based special panel may arise.
What does KVKK compliant web & software infrastructure mean?+
- •Minimization of data collected in form and reservation areas
- •Cookie and permission management
- •Logging and access controls
- •Necessary information texts and policies
What are you doing on the security side?+
- •SSL/TLS obligation
- •Security patches and updates
- •Intrusion detection and protection layers (WAF, etc.)
- •Backup strategies
- •Authority and access management
How does web & software infrastructure impact analytics and reporting?+
- •Proper operation of GA4, Tag Manager and other analytical tools
- •Correct conversion and revenue tracking
- •Clear visibility of channel-based performance
Can the infrastructure remain resilient if integration requirements increase?+
If the project is designed based on the principle of scalability from the very beginning, new integrations (CRM, payment, marketing automation, new PMS, etc.) can be added with less risk and cost. Architecture should consider not only the present but also the future.
Is web & software service provided only for new projects, do you also touch existing systems?+
- •New projects from scratch
- •Improvement and reconstruction in the existing structure
- •Mini projects focused only on integration and performance
Process & Operation Questions
What do you analyze before starting a web & software project?+
- •Current website (if any) and performance
- •Business goals and usage scenarios
- •Integration needs (PMS, OTA, CRM, payment, analytics, etc.)
- •Content structure and information architecture
- •Technical and security status
What stages do we go through during the project?+
<ol>• • • • • • • • </ol>Each stage has clear deliverables and feedback loops.
Analysis and discovery meetings
Information architecture and UX design
UI design
Development (frontend + backend)
Integrations and testing
Performance and security optimization
Training and launch
Maintenance and support process
How much time do our internal teams have to devote to this process?+
The most intense need is in the initial information gathering and decision-making stages. Periodic checks and approvals are required during the subsequent design and development process. In a well-structured project, your internal teams' time is used efficiently; operational load is kept to a minimum.
How are project management and communication carried out?+
A responsible person is assigned to each project; You work with one main contact person. Communication; It is carried out via e-mail, project management tools and periodic meetings. Critical decision points are planned in advance; surprises are reduced to a minimum.
What is offered during the maintenance & support process?+
- •Security updates
- •Minor improvements and fixes
- •Performance checks
- •Going live of new features from time to time
How do you communicate technically with our IT team?+
We communicate directly with IT teams in technical language on
- •Technology selection
- •Server architecture
- •Integration points
After the web & software project is completed, do you want to "let go" or do you prefer a long-term partnership?+
One-off projects are possible; However, our approach is to think of the web & software side as a long-term business partner. In this way, it becomes easier to progress in new integrations and developments with teams that know the same architecture.
Performance, Efficiency and Core Issues
My site is very slow; Is this just server related?+
- •Large and unoptimized images
- •Unnecessary scripts and plugins
- •Weak caching structure
- •Heavy theme and code structure
- •Insufficient server resources
The site experience on mobile is very poor; Where should I start?+
- •Reviewing the responsive structure
- •Simplifying the menu and navigation
- •Visual and font optimization
- •Shortening the mobile form and reservation processes
Could the low conversion rate (form/booking) be related to infrastructure?+
- •Page speed
- •Number of form and booking steps
- •Trust elements (comment, badge, SSL, payment trust)
- •Clarity and readability of the design
The administration panel is very complex; is this normal?+
- •According to daily usage scenarios
- •According to the content and module responsibles
- •The panel should be designed by eliminating unnecessary areas
What is your approach to security vulnerabilities and hacking risks?+
Our approach is not to intervene after a problem occurs; is preventive security. Without regular patching, access control, logging and backup, the risk is unacceptable, especially on sites with hotel and reservation infrastructure.
Why are unplanned maintenance costs increasing so much?+
- •The code becomes more complex
- •The chain of errors increases
- •Every new change becomes risky and expensive
Is it necessary to completely renew a site that uses old technology?+
- •Technologies with outdated update support
- •Infrastructures that cannot meet modern integration needs
- •For structures that fall far behind performance and security standards
How do improvements on the web & software side affect the performance of other digital channels?+
- •SEO visibility
- •Conversion rates in advertising campaigns
- •The value of traffic from social media and email campaigns
Productive Search & Industry-Focused Web & Software Questions
How should the web infrastructure be designed for hotel and tourism businesses across Türkiye?+
- •Multilingual structure
- •Destination and concept pages
- •Mobile-oriented reservation processes
- •Integrations compatible with OTA and call center
Why is web performance critical in destinations such as Antalya, Belek, Side?+
Competition and traffic are very high in these regions. A slow or complicated site will cause the guest to switch to another hotel within seconds. Performance and smooth booking flow are critical, especially for mobile users.
What is your web & software approach for corporate brands other than tourism?+
- •Clear description of products and services
- •Correct presentation of corporate reputation and references
- •B2B lead collection processes (form, demo, appointment)
How should the web & software infrastructure comply with KVKK and other regulations in Turkey?+
Form and data collection processes, cookie management, logging, retention periods and access authorizations must be designed to comply with the relevant legislation. This is not only a legal requirement, but also a sign of trust towards the guest and customer.
Do you have integration experience with PMS-OTA and reservation solutions used in Turkey?+
Yes. Experience in working with different PMS, channel managers and reservation engines ensures faster and safer integration processes. As the project begins, it is clarified which providers you are working with and an integration plan is made accordingly.
Mini Web & Software FAQ
What is website development?+
It is the design and coding of a high-performance and manageable web infrastructure designed according to the needs of your brand.
Is using ready-made themes always bad?+
Not always; However, it often brings unnecessary code and plugin overhead and creates performance and flexibility problems.
Is it enough to just make desktop-oriented design?+
No; traffic largely comes from mobile. A mobile-first approach is required.
Is it enough to just change the server to increase site speed?+
No. Code, visual, cache, third party scripts and infrastructure should be considered as a whole.
Is it a problem to leave the administration panel in English?+
Yes, if it increases the difficulty of use and the risk of errors for your teams; The panel language should be easy for your users to use.
Is it enough to just change the visual design on an old site?+
Sometimes a design refresh is beneficial; But if infrastructure problems continue, the changes remain at a cosmetic level.
Do I have to finish everything on the first launch of the web project?+
No. It is often more manageable and healthier to launch with critical modules and move forward by dividing the rest into phases.
Collaboration and Action Questions for Web & Software Services
How can I get a quote for Web & Software Services with DGTLFACE?+
All you have to do is share a brief outlining your site (if any), your industry, target markets, integration needs (PMS, OTA, CRM, payment, etc.) and your short/medium term goals. DGTLFACE team; Prepares a proposal and road map including scope, duration and cost framework. (Primary CTA: Get a quote for Web & Software Services → /tr/web-ve-software-services)
What does the call to “consult with an expert” mean on the web & software side?+
This call; Rather than discussing ready-made package prices, it means discussing a customized architecture based on your existing infrastructure, integration needs and business goals. This meeting is a critical start, especially in hotel and integrated system projects.
What pages should I review after the Web & Software Services FAQ?+
- •Web & Software Services → /tr/web-ve-software-services
- •Website development → /Services/software/websiteAndSoftware
- •CMS integration → /Services/software/cmsInstallationService
- •KVKK compliance service → /Services/software/kvkk
- •Server and security → /Services/software/serverManagementService
- •Maintenance & support → /Services/software/websiteMaintanceService
- •Hotel digital marketing general framework → /tr/hotel-digital-marketing
- •For general questions → /tr/faq