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DGTLFACE General Digital Services FAQ
DGTLFACE is a digital marketing & technology partner that brings together critical digital areas such as SEO, advertising management, social media, web development, PMS-OTA integration, call center and data analysis under one roof. Especially in the hotel and tourism sector, but also in corporate brands and e-commerce projects; It aims to increase visibility, reservation/sales and operational efficiency together.
This FAQ page has been prepared to explain in an understandable framework how DGTLFACE works, which service model it adopts, its integration structure, reporting and result times, and budget-performance balance. It also acts as a “rooftop FAQ/information architecture” for the entire site.
This content is for managers who invest in digital but cannot get a return, who experience channel confusion between different agencies and suppliers, and who have difficulty making data-based decisions; It aims to clarify how the integrated service model works and the practical implications of working with DGTLFACE.
Brief Summary
DGTLFACE; It is a technology partner that integrates SEO, advertising, social media, web, PMS-OTA integration and call center processes and offers a data-driven digital growth model for hotels and brands; It increases visibility, booking and operational efficiency together.
Brief summary
DGTLFACE is an integrated digital solution partner that manages SEO, advertising, social media, web and operations from a single center for hotels and brands. It ensures that digital investments produce real results with accurate targeting, solid web performance and conversion tracking.
Example queries
- What is DGTLFACE and what exactly does it do?
- Where should I start with digital marketing with DGTLFACE for my hotel?
- What services does DGTLFACE offer under one roof?
- How does DGTLFACE support hotels on the digital side?
General Questions About DGTLFACE
What is DGTLFACE, what exactly does it do?⌄
DGTLFACE; It is an integrated digital service model that manages SEO, advertising management, social media management, web & software, PMS-OTA management, call center and data analysis & reporting processes from a single center. Aim; To ensure consistent, measurable and sustainable growth across all digital touch points of brands and especially hotels. (→ Check out our services)
Is DGTLFACE a classic “digital marketing agency” or a technology partner?⌄
DGTLFACE is not just an agency that manages campaigns; It is positioned as a “digital marketing & technology partner”. In other words, in addition to visibility channels such as SEO, advertising and social media; It also manages the technological layers behind the business, such as web performance, data analysis, PMS-OTA integration and call center.
What main services does DGTLFACE offer under one roof?⌄
The main service topics in the integrated model are: SEO services, Google Ads and performance advertising management, social media management and content production, website and software development, PMS-OTA management and digital hotel technologies, multilingual call center and reservation support, data analysis and reporting. (→ SEO) (→ Social Media) (→ Web & Software) (→ Data Analysis & Reporting)
Which sectors does DGTLFACE mainly work with?⌄
Although our focus sector is hotel and tourism; We work with hotels and chain hotels in tourism destinations, corporate brands and selected e-commerce projects. On the tourism side, we have deep knowledge, especially for hotels in Antalya and the surrounding regions.
In which languages can DGTLFACE provide service?⌄
Strategy, reporting and operation processes are mainly carried out in Turkish and English. On the hotel & call center side, configurations can be made in TR–EN–DE–RU languages for guest communication. Thus, both local and European markets can be served with a multilingual structure.
Where should I start working with DGTLFACE?⌄
Usually the first step is a “digital analysis and roadmap” study in which the current situation is analyzed. Your website, SEO visibility, advertising and social media accounts, PMS-OTA and analytics setups are examined. Afterwards, a road map is created based on clear goals and priorities. (→ Our Services)
Does DGTLFACE work with fixed packages or is it shaped according to need?⌄
Although we have service packages with a certain framework, adaptations are made for each project based on target, budget and sector. Especially on the hotel and tourism side; A flexible structure is established by taking into account parameters such as season, destination and number of rooms.
What is the minimum budget to work with DGTLFACE?⌄
Minimum budget; It varies depending on the target markets, the number of channels to be used and the level of competition. With work limited only to SEO; A large work that includes SEO + advertising + social media + OTA–PMS integration cannot be in the same budget. The important thing is to establish realistic goals and a reasonable budget balance.
When I work with DGTLFACE, is it managed by a single team or different teams?⌄
DGTLFACE model; It aims to manage SEO, advertising, social media, web, PMS-OTA, call center and reporting teams in a coordinated manner under a single project roof. Instead of dealing with separate agencies or suppliers for each channel, you proceed through a single strategy and reporting structure.
How is the process of working with DGTLFACE structured?⌄
General flow: 1) Digital analysis and current due diligence 2) Goals, KPIs and budget framework 3) Roadmap and business plan 4) Step-by-step commissioning on SEO, advertising, social media, web, PMS-OTA and call center side 5) Weekly/monthly reporting and optimization meetings.
Is DGTLFACE results-oriented, what KPIs does it follow?⌄
Yes, our model is results-oriented. Although the basic set of KPIs we follow varies depending on the project type, they are generally: Organic traffic and visibility metrics (SEO) Clicks, conversions and ROAS (advertising) on a campaign basis Engagement, reach and referral traffic (social media) Reservation/order volume and revenue (hotel & e-commerce) Hotel performance metrics such as occupancy, ADR, RevPAR Reported on conversion funnel and form / call / message numbers. (→ /Services/digitalAnalysis)
Does DGTLFACE only work with hotels in Antalya?⌄
No. Although Antalya and surrounding regions (such as Belek, Kemer, Side, Alanya) are a natural core market for us; We also work with hotels in other destinations in Turkey and for the European market. Additionally, corporate brands and selected e-commerce projects other than tourism can also be included in our portfolio.
Is there a commitment to uptime with DGTLFACE?⌄
Although it varies depending on the type of project, it is better to work for periods of at least 6-12 months, especially on the SEO and content side. Shorter-term pilot studies can also be conducted in advertising and social media campaigns; However, a medium-long term view is important for strategic impact.
How can I submit a request for a meeting or preliminary analysis to DGTLFACE?⌄
You can create a "digital analysis and road map" request through the Services section on our website or via the contact form. The team schedules a meeting with you after receiving a brief briefing about your current situation and goals. (→ Our Services)
Is DGTLFACE's operating model suitable for a single hotel or for a chain/group?⌄
Our model is suitable for both single hotels and chain/group hotels. In chain structures; Head office strategy, hotel-based operations and brand standards are considered together and digital architecture is designed accordingly.
Can I protect my internal team when working with DGTLFACE?⌄
Yes. In many projects, we establish a hybrid model with the client's internal marketing or sales team. For example: strategy, performance and reporting in DGTLFACE; You may keep the daily content or some operational processes. The goal is to build a structure that strengthens your existing team.
Short and Quick Answers
What is the main benefit of DGTLFACE?
By gathering dispersed SEO, advertising, social media, web and technology processes in a single center, it ensures that your digital investments actually produce sales and growth.
What should be the first step in the digital marketing process with DGTLFACE?
First, we analyze your visibility, web performance and conversion tracking; Then, we set clear goals and create a prioritized road map.
Does DGTLFACE only work with hotels?
No; Although our focus is on hotels and tourism, we also work with corporate brands and selected e-commerce projects.
How long does it take to start seeing results with DGTLFACE?
On the SEO and content side, clear signals usually occur within 60–90 days; On the advertising and social media side, you will start to see visible results within 7–30 days.
Is single channel or multi-channel operation recommended with DGTLFACE?
We recommend a multi-channel, integrated structure whenever possible; because SEO, advertising, social media and web performance produce better results when they work together.
How can I schedule an initial meeting with DGTLFACE?
Just fill out a short form on your website or send a request by e-mail; Our team schedules a preliminary meeting and analysis meeting with you.
Integrated Model, Strategy and Results Processes
What does DGTLFACE's integrated service model mean?+
Integrated service model; It means managing interconnected processes such as SEO, advertising, social media, web & software, PMS-OTA, call center and data analysis & reporting under a single strategy and single reporting roof. Thus, the channels are not disconnected from each other, but work in a structure that feeds each other.
What is DGTLFACE's approach to digital strategy?+
Our strategy approach is data-based and goal-oriented. It first analyzes existing data and market dynamics, then clarifies which channels will be prioritized, which target audience segments are critical, and which message-offer structures should work. The strategy is designed within this framework and is constantly optimized with periodic reports.
How long does it take to see results after I start working with DGTLFACE?+
Our general timeline; On the SEO and content side, clear traffic and visibility increase signals occur within 60-90 days, on the advertising and social media side, campaign-based conversion and interaction results within 7-30 days, and in PMS-OTA and integrated structures, with the correct installation, a noticeable improvement is achieved on the reservation and operation side in a shorter time. We recommend a 6–12 month perspective for sustainable results.
How does DGTLFACE address budget flexibility?+
For each project, the target-budget-time triangle is first clarified. When necessary, a risk-controlled model is established by using methods such as testing with pilot campaigns, A/B trials and gradual budget increases. Budget is not just spending; is treated as an investment.
How to set up conversion tracking and analytics with DGTLFACE?+
A solid analytical setup is made to understand whether digital investments produce results. In this context, conversion targets such as reservation, form, phone call and message are defined; Necessary tag and event setups are made; Reporting panels are prepared with tools such as Looker Studio. Thus, the actual contribution of each channel can be clearly monitored. (→ Data Analysis & Reporting)
Does DGTLFACE focus on holistic results rather than channel-based?+
Yes. Not just the performance of a single channel; We focus on big-picture metrics like brand visibility, booking or order volume, customer lifetime value (LTV) and operational efficiency. We offer reporting in a unified structure to eliminate gaps between channels.
Can DGTLFACE hold strategy workshops with my internal team?+
Yes. We hold joint strategy workshops with both sales and marketing teams, especially in hotel and corporate projects. The combination of insights from the field and digital strategy creates a more robust and actionable roadmap.
Is it possible to work together with my existing agency or suppliers?+
Yes. In some projects, we can also work with your existing agencies by sharing the work. For example, while the creative content side remains with you or another agency; DGTLFACE can handle the SEO, performance advertising and data analysis side. The important thing is to establish a structure where roles are clearly defined and there is no overlap.
Does DGTLFACE offer strategy and execution together?+
Yes. We are not just a consultancy organization; The implementation teams that implement the determined strategy are also under the umbrella of DGTLFACE. This approach means real implementation and measurable results rather than theoretical suggestions.
How often are reporting meetings held?+
We generally hold weekly brief summaries and monthly detailed performance & strategy meetings. During intense campaign periods, more frequent control and evaluation points can be planned.
How does DGTLFACE support management in decision-making processes?+
The reports and analyzes prepared are not only for digital teams; It is also presented in understandable and summarized formats for decision makers at management and board level. Thus, marketing, sales and investment decisions are supported by concrete data.
Troubleshooting and Digital Investment Pain Points
I'm investing digitally but I'm not getting results; Where could the problem be?+
Most of the time the problem is; It's a combination of inaccurate targeting, poor web performance, and incomplete conversion tracking. If correct targeting, a strong web infrastructure and healthy conversion tracking are not established, digital investments will not produce real results. DGTLFACE analyzes this structure end-to-end and steps in to fix the problem points.
I experience channel confusion when working with different agencies and suppliers; How does DGTLFACE solve this?+
When there is an agency on one channel, a freelancer on another channel, and an internal team on the other; A fragmented structure is created on the reporting, budget and strategy side. By gathering this dispersed structure under one roof, DGTLFACE reduces operational burden, simplifies reporting and clarifies the decision-making process.
What could be the main reasons why we do not get conversions during advertising and campaign periods?+
The main reasons for low conversions are generally the wrong or too broad target audience, message and offer incompatibility, poor landing page or web performance, and incomplete or incorrect conversion tracking. DGTLFACE analyzes all these areas before and after the campaign and offers improvement and optimization suggestions.
Is it the right approach to settle for just social media visibility?+
Social media is an important channel for community building and brand perception; However, it alone is not enough to achieve sales and reservation targets. A social media strategy that is not supported by SEO, advertising, web performance and analytics often becomes a visible but unmeasurable investment.
There is a strong team inside, but we are having difficulty determining direction and priorities; What does DGTLFACE do here?+
In such cases, DGTLFACE; assumes the role of strategy, prioritization and reporting. It provides an external strategic perspective by analyzing whether the work produced by your internal team is directed towards the right targets, whether it is measured with the right KPIs, and in which areas there is a waste of resources.
Questions for Antalya and Surrounding Regions
Why is the DGTLFACE model particularly meaningful for hotels in Antalya?+
Antalya requires a complex digital structure with its high room capacity, multiple markets and peak season dynamics. Managing SEO, advertising, OTA, call center and PMS integration simultaneously is a serious workload. DGTLFACE simplifies this complexity with a standardized model.
What is your approach to golf & luxury hotels in the Belek region?+
In the golf and luxury segment in Belek; High ADR, special packages and multi-market structure are at the forefront. Market-based SEO and advertising efforts, accurate description of golf packages and special concepts, as well as multilingual communication and reservation processes are of critical importance. As a team that knows this market, DGTLFACE shapes the strategy accordingly.
What should be the priority for entertainment-oriented regions such as Kemer and Side?+
Family, entertainment and activities come to the fore in Kemer and Side. For this reason, accurate expression of children's facilities, entertainment programs and concepts, multi-channel comment and message management and rapid management of demand during peak seasons are important. The digital strategy must clearly and consistently reflect this value proposition.
What kind of digital model do you recommend for price/performance hotels in Alanya?+
Most hotels in the Alanya region are located with a price/performance balance. For this reason, accurate price-value expression, highlighting long stays and campaigns, and Google reviews and social media comment management become important. DGTLFACE establishes a structure that emphasizes trust and value perception in this segment.
What is your approach to hotels operating in Antalya and surrounding regions as well as the European market?+
The European market is critical for destinations such as Antalya, Belek, Kemer, Side and Alanya. Content and communication in EN–DE–RU languages, market-based campaigns and messages, and planning according to time difference and seasonal dynamics are taken into account. DGTLFACE devises a dual-axis strategy focused on both Türkiye and Europe.
Technology, Integration and Reporting Questions
What is DGTLFACE's role on the "technology" side?+
DGTLFACE not only marketing campaigns; It also addresses technological layers such as web performance, analytics setup, PMS–OTA integration and call center infrastructure. Thus, marketing, sales and operations sides meet on the same data basis.
How do you integrate with PMS–OTA and other hotel technologies?+
PMS and OTA management in hotel projects; It is critical in terms of price, occupancy and channel management. DGTLFACE analyzes the current situation on the PMS and OTA side, clarifies the necessary integrations and workflows, and harmonizes digital marketing processes with this infrastructure. Thus, campaign and visibility efforts are carried out synchronously with real room stock and price information.
What are you doing on the website and performance side?+
website; SEO is the landing point of advertising and social media efforts. For this reason, we pay special attention to speed, mobile compatibility and technical SEO, conversion-oriented page layouts, multilingual structure and content architecture. When necessary, we improve your existing site or create a new web-software project.
What is your reporting and dashboard structure?+
In reporting; We combine data from Google Analytics, advertising panels, PMS data and other sources on a single dashboard. In most projects, channel-based performance, conversion funnel, revenue and reservation data can be viewed together with tools such as Looker Studio.
What is your approach in terms of data security and KVKK?+
We take KVKK and data security criteria into account in all analytics, message and call center solutions we use. Guest or customer data is handled in a way that can only be accessed by authorized persons, without being kept longer than necessary, and in a loggable-traceable structure.
How is access to my data managed when working with DGTLFACE?+
Access is granted on the principle of minimum authorization. Only access to necessary tools and accounts is defined at the level needed within the scope of the project. User-based access is preferred whenever possible instead of password sharing, and access is reviewed after the project is completed.
Does DGTLFACE also prepare report formats to be presented to senior management?+
Yes. In addition to weekly and monthly operational reports, we also prepare summary reports in management presentation format. These reports allow decision makers to clearly see where we are and where we are going without getting bogged down in technical details.
As we move forward with DGTLFACE, will our reporting language become standardized over time?+
This is exactly our goal. Instead of reporting different formats for different channels, we define a standard set of metrics and language. Over time, both your internal team and DGTLFACE teams will speak the same language; This speeds up decision processes.
Mini FAQ (Short Answers)
Is it necessary to have high sectoral experience to work with DGTLFACE?+
No, but it is important to clearly explain your industry and business model. Although we have deep experience especially in the hotel and tourism side, we can also adapt corporate and e-commerce projects.
Can I get only SEO or only ad management services?+
Yes, we can also work for just one channel; However, the integrated structure produces healthier and more permanent results in most cases.
Is it possible to have a consultancy-only application model?+
Possible. In this case, DGTLFACE; undertakes the strategy, roadmap, KPI definition and reporting side; The implementation remains predominantly with your team.
Do I have to leave my current agency completely when working with DGTLFACE?+
You don't have to. Depending on the project structure, we can also proceed by sharing roles with your current agency.
What is usually the focus of the first 3 months with DGTLFACE?+
The first 3 months are based on infrastructure, analysis, quick wins and basic optimizations in most projects; Then comes scaling and deepening.
If my hotel or brand is small-scale, does it make sense to work with DGTLFACE?+
If you aim to grow on the digital side, the right structure can be established regardless of scale. The important thing is to define your goals and budget realistically.
In which cities can DGTLFACE hold physical meetings?+
Face to face in Antalya and surrounding regions; In Türkiye and other parts of Europe, we mostly work with online meetings. Field visits can also be planned when deemed necessary.
Can I even work on standardizing my reporting routine?+
Yes. You can continue to work with your existing agency or teams and get support from DGTLFACE only on the reporting and performance evaluation side.
How often is this FAQ content updated?+
It is reviewed at least every 180 days (approximately every 6 months) for new services, verticals, or productive search expansions. In case of important model changes, an earlier update is made.
Will DGTLFACE's general FAQ structure be expanded in the future?+
Yes. This page represents DGTLFACE's umbrella FAQ; In the future, as new sectors, productive search-oriented content blocks or services are added, the question set will be updated and enriched.
Questions to Get Started with DGTLFACE
How can I create a digital analysis and roadmap request with DGTLFACE?+
Simply share your current structure and goals with a short form or email. The team contacts you for digital analysis and roadmap work and clarifies the next steps. (→ Digital analysis and roadmap request)
What should I do if I want to take a deeper study on the data analysis and reporting side?+
By sharing your current reporting architecture and the tools you use, you can start a project focused on data analysis and reporting. In this context; dashboards, KPI sets and reporting processes can be redesigned. (→ Check out data analysis and reporting details)
DGTLFACE Which pages should I review after the General FAQ?+
Following this roofing FAQ page; Our services page, SEO, advertising and social media service pages, Web & software, PMS-OTA, call center and reporting pages give you a more detailed picture. (→ Our Services) (→ SEO) (→ Social Media) (→ Web & Software) (→ Data Analysis & Reporting)
Where can I access the DGTLFACE General FAQ page on the site?+
This page; It is designed to be accessible through the home page, Our Services section and footer FAQ link, as well as internal links from the relevant service FAQ pages. So users can return to the framework FAQ at any point they need.