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CREATIVE (General)
Graphic & Motion DesignUI/UX DesignVideo ProductionEvent ProductionCorporate Gifts

Creative & Design Services FAQ

Creative & design; It is not “just making visuals” for a campaign, but the creative process that ensures that the brand tells a single consistent story across all digital touchpoints (web, social media, advertising, brochures, video, etc.). Especially on the hotel and tourism side; Creatives that do not accurately reflect the hotel's atmosphere, experience, rooms and services can lead to both wasted budget and wrong perception.

This FAQ page; It collects the most frequently asked questions about Creative & Design Services, especially focusing on graphic design, video production, campaign creatives and brand identity. It aims to provide practical, applicable and high-authority answers for both marketing teams and brand managers for hotel & tourism-oriented projects as well as for other brands.

Wrong creative choices, low interaction, designs that do not match the brand identity and endless revision processes; It consumes both time and budget. The questions here give clear answers to basic questions such as where to start the creative & design processes, how to plan, and what mistakes to avoid.

Brief Summary (Overview)

This FAQ page covers the most frequently asked questions regarding Creative & Design Services; Focusing on graphic design, video production, campaign creatives and brand identity, it offers practical, applicable and high-authority answers for the hotel and tourism industry. It creates a reference framework for both marketing teams and brand managers.

Brief Summary

Creative & Design Services FAQ; It is a quick guide that summarizes the basis for establishing a consistent and impressive visual communication on social media, web and advertising through graphic design, video production and brand identity works for hotels and brands.

Frequently Asked Sample Queries

  • “What are creative & design services?”
  • “Where should I start with promotional images and videos for my hotel?”
  • “Why is brand identity design important?”
  • “Does it make sense to outsource social media creative to the agency?”

General Questions About Creative & Design

What are creative & design services?⌄
Creative & design services; It covers all creative work done to accurately tell the brand's story, products and experience visually and audibly. Graphic design, motion, video, photography, campaign creatives and brand identity; are the basic components of this service. The aim is to give the brand a noticeable, memorable and consistent appearance.
What exactly does a creative agency do?⌄
Creative agency;
  • •
    Analyzes the brand and target audience,
  • •
    Produces concept and campaign ideas,
  • •
    Plans and manages graphic and video production processes,
  • •
    Designs visual/text combinations to be used in social media, web and offline areas,
  • •
    Analyzes and optimizes the results.
DGTLFACE does this by integrating with the digital performance layer, especially in hotel and tourism-oriented projects.
Why is professional creative & design support needed?⌄
Because not everything that seems "beautiful" is true. Professional support ensures
  • •
    the visual language suitable for your brand,
  • •
    the message tone compatible with the target audience,
  • •
    social media, web and advertising formats,
  • •
    the most effective use of your budget
. Powerful creatives can increase engagement per impression by up to 2x with the same media budget.
Are creative & design services only for big brands?⌄
No. Professional creative support even for medium-sized brands, especially in areas of intense competition such as tourism, health, education and lifestyle; It is very valuable in terms of "being noticed in the crowd". As scale grows, brand identity and consistency become more critical.
What is the difference between creative & design and social media management?⌄
Social media management; Focuses on strategy, planning, community and content flow. Creative & design; It deepens the visual/video and creative production part of this flow. The healthiest model; It is the creation of social media strategy and creative production in a single pot. (→ /Services/smm)
What does creative & design work for hotels bring?⌄
The right creatives in hotel projects;
  • •
    reflect the atmosphere and experience better,
  • •
    strengthen the price-value perception,
  • •
    clarify the destination and concept,
  • •
    provide higher interaction and click rates in social media and advertising campaigns,
  • •
    add trust and attraction to the direct booking side.
What is the relationship between creative & design and brand identity?⌄
Brand identity (logo, color palette, typography, visual style); It is the backbone of creative work. Creative & design processes convey this identity consistently across all formats (social media, web, video, print, etc.). If the identity isn't strong, creative materials will look messy and ineffective.
Is the creative & design service only for digital or does it also include print materials?⌄
According to the project scope; Social media, web and digital advertisements as well as
  • •
    brochures, catalogues, posters,
  • •
    fair and event materials,
  • •
    corporate presentations,
  • •
    corporate gift and package designs
can also fall within the scope of creative & design. (→ Corporate gift design )
Does it make more sense to produce only “one-off creative” or to become a long-term creative partnership?⌄
One-off jobs (campaign, launch, etc.) are possible; However, if you want to establish a consistent visual world for the brand and maintain it in the long term, the creative partnership model is healthier. In this model, every campaign and design is based on the same brandbook and strategy.
How do creative & design services fit into my budget?⌄
By prioritizing:
  • •
    Which channels are the most critical?
  • •
    Which formats (video, static, motion) generate more business?
  • •
    Which campaigns repeat more frequently?
A "creative investment map" is created according to the questions. Thus, the budget is directed to the highest impact areas.

Short and Quick Answers

What are creative & design services, in short?

It is the professional planning, design and production of all visual and audio communication materials of your brand.

Where should I start with promotional images and videos for my hotel?

First, clarify your concept, target markets and priority services; Shooting plan and creative storyboard should be prepared accordingly.

Why is brand identity design important?

Since brand identity is the skeleton on which all creatives are built; It gives a consistent, professional and distinctive appearance.

Does it make sense to outsource social media creative to the agency?

Yes; Getting the content idea from you and the design and production from the professional team often optimizes both time and quality.

Are creative & design services only for digital?

No; Printing, event, fair materials and corporate documents may also be within the scope.

How soon will I see a "difference" with creative & design work?

Usually within the first 1-3 months; Clear signals begin to appear in interaction, feedback and brand perception.

Scope of Service: Graphic Design, Video and Brand Identity

What does your creative & design service package include?+
Depending on the project and need;
  • •
    Graphic and motion design,
  • •
    Social media and digital advertising creatives,
  • •
    Web & UI/UX design,
  • •
    Video production and editing,
  • •
    Event and launch creatives,
  • •
    Brand identity and brandbook works,
  • •
    Corporate gift and promotional designs
may be within the scope. (→ /tr/creative-ve-design, /Services/creative/graphicDesign, /tr/creative/video-production, /tr/creative/ui-ux-design)
What do you do on the graphic design side?+
  • •
    Designs compatible with your corporate identity are produced in areas such as logo and sub-brand works,
  • •
    Social media post and story designs,
  • •
    banner and digital advertising images,
  • •
    corporate documents (brochure, presentation, catalogue),
  • •
    fair and event materials
.
How does the video production process work?+
General flow:<ol>
  • •
    Clarification of brief and objectives,
  • •
    Concept and storyboard study,
  • •
    Shooting plan and production,
  • •
    Editing, color, sound/music and subtitle studies,
  • •
    Preparation of versions suitable for different platforms (Reels, YouTube, TV, etc.).
    • </ol>(→ Creative & video production → , Event production → /tr/creative/eventlik-)
    What does your UI/UX design service include?+
    In web and application interfaces;
    • •
      user journey,
    • •
      wireframe and prototypes,
    • •
      visual interface design,
    • •
      component library,
    • •
      responsive and mobile-oriented design
    are presented. The aim is to produce interfaces that are both aesthetic and usable. (→ /tr/creative/ui-ux-design)
    How long does brand identity / brandbook work take?+
    • •
      Basic identity (logo, color, typography, usage rules): 3–6 weeks,
    • •
      Comprehensive brandbook (photography style, iconography, social media guideline, tone of voice, etc.): 6–10 weeks.
    How do you build a bridge between creative & design services and social media designs?+
    Visual and language rules from Brandbook; It is applied to all content types (post, story, Reels covers, highlight styles, etc.) to be shared on social media. Thus, the user feels the same identity wherever he sees the brand.
    Why is motion design important?+
    In the digital world, moving content (motion, short animations, Reels/TikTok videos) produces higher interaction than static images. Motion design makes your brand look more dynamic, modern and eye-catching; It provides a great advantage, especially in campaign and announcement content.
    Should the creative team also design corporate gifts and promotions?+
    Yes; corporate gifts need to be consistent with the brand identity and truly valuable to the user. Instead of randomly selected gifts unrelated to the brand; Usable products designed by the creative team, bearing the identity, make a much stronger impression.

    Process & Operation Questions

    What do you analyze before starting the creative & design process?+
    • •
      Performance of existing creatives (social media, web, advertising),
    • •
      Brand identity and existing guidelines,
    • •
      Target audience and markets,
    • •
      Channels and formats used,
    • •
      Results of previous campaigns
    are analyzed. Then, creative strategy and prioritization are made accordingly.
    How is the monthly creative process progressing?+
    General flow:<ol>
  • •
    Collecting monthly or campaign-based briefs,
  • •
    Backlog and calendar planning,
  • •
    Preparation of drafts and moodboards,
  • •
    Design/video production,
  • •
    Revision and approval processes,
  • •
    Delivery and implementation (social media, web, advertising, print, etc.).
    • </ol>
    How do you manage revision processes?+
    Brief clarity and use of examples/moodboards are the main keys to reducing the number of revisions. At the beginning of the project;
    • •
      the maximum revision round,
    • •
      the time to be allocated for revision,
    • •
      who will give approval
    are clarified. Thus, cost and timeline are kept under control.
    How do we share creative production with our internal team?+
    • •
      Internal team: Quick content ideas, brand insight, photos/videos from the field, topics to be written,
    • •
      DGLFACE: Takes the role of creative idea, design, editing, storyboard, adaptation and production
    . This hybrid model both speeds up work and improves quality.
    Do you design separately for different channels (web, social media, advertising, print)?+
    Although the basic concept and visual language are the same, the content is adapted specifically for the channel, as the format, ratio and purpose of use of each channel are different. For example;
    • •
      web banner,
    • •
      Instagram square post,
    • •
      story format,
    • •
      vertical video,
    • •
      print brochure
    gives the same message but its form is different.
    How is delivery priority determined in creative & design projects?+
    Priority is determined according to business goals:
    • •
      The nearest campaign / launch,
    • •
      Mandatory and repetitive materials (e.g. social media post templates),
    • •
      Basic documents bearing the brand identity
    are delivered with priority. Less critical productions can be taken into the second phase.
    Who should have “final approval” in the creative & design process?+
    There should also be one or two people internal to the brand who know both communication and brand identity. When too many people are involved in approval, the process takes longer and creative quality often drifts towards the “riskiest but most boring” option.

    Performance, Efficiency and Core Issues

    Do powerful creatives really increase performance?+
    Yes. With the same budget, it is possible to increase:
    • •
      engagement rate,
    • •
      click-through rate (CTR),
    • •
      number of saves/shares
    by up to two times, just by improving the creatives. Especially in sectors where visuality is critical, such as hotels and tourism, creative quality is directly reflected in performance.
    What does wrong creative choice lead to?+
    • •
      It results in wrong guest/profile perception,
    • •
      low interaction,
    • •
      advertising budget being spent on “visible” visuals,
    • •
      blurring of brand identity
    . In the long run, the brand may lose its place in memory.
    Is it normal to constantly revise?+
    A certain level of revision is normal; However, returning constantly is usually due to:
    • •
      weak/incomplete brief,
    • •
      unclear brand identity,
    • •
      lack of examples and references
    . Clarifying these areas at the beginning of the project significantly reduces revision cycles.
    What could be the problem with creatives who put a lot of effort but do not receive interaction?+
    • •
      Factors such as wrong platform,
    • •
      wrong format,
    • •
      too much text or wrong message,
    • •
      irrelevant topic for the target audience,
    • •
      inappropriate broadcast time
    may be effective. “A lot of effort = a lot of results” is not always true; The right message in the right place is more important.
    What will designs that do not match the brand identity lead to in the long run?+
    Even if it is not noticed in the short term, in the long term it causes:
    • •
      users not being able to "recognize" the brand,
    • •
      loss of trust,
    • •
      deterioration of price-value perception in brands with premium perception
    . Design trends are followed, but brand identity does not change at the same pace as each trend.
    I feel like my creative & design budget is going down the drain; what should I do?+
    First, it is necessary to prepare a creative performance report showing which creative
    • •
      was used where,
    • •
      what results it produced,
    • •
      at what cost
    . Then a new plan is made, focusing on the formats and topics that generate the most business.
    Is just producing creative for social media enough?+
    No. Web, advertising, email, in-hotel materials and other touchpoints should also be supported creatively. Social media; This is an important but not sufficient part of the whole.
    How do creative & design improvements impact the performance of other channels?+
    Good creatives increase the performance of the entire digital ecosystem by offering
    • •
      higher CTR and lower click cost in advertising campaigns,
    • •
      higher interaction and saves on social media,
    • •
      a clearer and more convincing visual story on the web
    .

    Productive Search & Industry-Focused Creative Questions

    What is your creative approach for hotel and tourism brands across Türkiye?+
    In hotel and tourism brands in Turkey; destination, concept and target markets are considered together. Since the guest profiles and expectations of different regions such as Antalya coasts, Aegean and Cappadocia change, creative tone and content themes are adapted according to the region.
    How to get out of the "sea-sand-sun" cliché?+
    By focusing on the real story of the hotel:
    • •
      experience and guest stories,
    • •
      gastronomy, spa, activities,
    • •
      specific content for segments such as families with children, couples, adults-only
    a more "people-oriented" language is established. In this way, a brand-specific visual world is created, instead of the visuals that everyone uses.
    What are the creative & design priorities for city hotels?+
    In city hotels;
    • •
      business travel, meetings, events,
    • •
      location advantage,
    • •
      corporate services
    come to the fore. In creatives; The emphasis is on “function and convenience” rather than room. Meeting areas, lobbies, work areas and ease of transportation are at the forefront in videos and visuals.
    What is your creative & design approach for corporate brands in Turkey?+
    In corporate projects;
    • •
      trust and professionalism,
    • •
      sector expertise,
    • •
      references and success stories
    become more critical. Designs; While carrying a simple, clear and corporate language, the brand identity is not compromised.
    What role does creative & design play in the narrative of destination and location?+
    Especially in tourism; The story of the destination creates a stronger impact when told together with the story of the hotel. In photo and video productions; With shots outside the hotel (beach, city center, nature, events), the feeling of "I should be there" is created in the guest's mind.

    Mini Creative FAQ

    Are creative & design services just for “aesthetics”?+
    No; Performance and alignment with brand strategy are as important as aesthetics.
    Should all creatives have the same style?+
    It should carry the same identity, but flexible sub-styles can be used for different campaigns.
    Is just using stock images enough?+
    Stock images can help; However, going completely stock makes the brand look ordinary and copycat.
    Is video a must for every campaign?+
    Not necessarily; but video significantly increases impact in many campaigns.
    Must the logo be visible on all creative?+
    Generally yes; However, strong brand elements can be used instead of logos in minimal or teaser works.
    Do we have to constantly follow design trends?+
    It is important to know the trends, but it is not necessary to implement every trend; brand identity should be the main reference.
    Does it make sense to get creative services only for social media creatives?+
    Yes; This is a very common pattern, especially for brands that focus on social media.
    Can I also receive creative & design services as a short consultancy project?+
    Yes. Projects that only include “creative audit + roadmap + sample templates” can also be done; Your teams can undertake the implementation.
    In creative & design work, is production or ideas more important?+
    Both are important; A bad idea does not shine with good production, and a good idea disappears with bad production.
    How often should this Creative FAQ content be updated?+
    When visual trends, social media formats, video consumption habits or DGTLFACE's creative service model change; It should be reviewed at least every 180 days.

    Collaboration and Action Questions for Creative & Design Services

    How can I get a quote for Creative & Design Services with DGTLFACE?+
    All you have to do is share a brief outlining your brand, industry, target markets, the types of creative you need (graphics, video, motion, brandbook, etc.) and your budget range. In line with this information, the DGTLFACE team prepares a proposal and road map that includes scope, duration and cost framework. (Primary CTA: Get a quote for Creative & Design Services → /tr/creative-ve-tasarim)
    What does the call to “consult with an expert” mean on the creative side?+
    This call; “Should we revamp my logo, should I invest in video, how do I standardize social media creative?” It means getting strategic suggestions based on your questions, current situation and goals. It is the first step to discuss a brand-specific solution instead of a ready-made package.
    Which pages should I review after the Creative & Design Services FAQ?+
    • •
      Creative & Design home page → /tr/creative-ve-design
    • •
      Graphic & motion design → /Services/creative/graphicDesign
    • •
      UI/UX design → /tr/creative/ui-ux-design
    • •
      Video production → /tr/creative/video-production
    • •
      Event production → Event production → /tr/creative/
    • •
      Corporate gift design →
    • •
      Social media management → /Services/smm
    • •
      General FAQ → /tr/faq
    This pages help you see how the creative layer works with other digital services.
    Request creative analysisConversion tracking & reporting
    DGTLFACE | Your Digital Transformation Partner