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SEO Services FAQ (Search Engine Optimization Questions)
SEO (search engine optimization) is a long-term growth tool that ensures that a website meets the right audience, with the right keywords, with the right content and technical structure on Google and other search engines. It's not just publishing a few blog posts or making a few tweaks on the technical side; It is an integrated process where technical SEO, content SEO and local SEO work together.
This FAQ page; It collects the most frequently asked questions about SEO services, focusing especially on technical SEO, content SEO and hotel/destination-based local SEO strategies. It aims to provide practical, applicable and high-authority answers to both decision makers and marketing teams for hotel & tourism, e-commerce and corporate brands.
The questions here are for businesses that invest in digital but have low organic visibility and experience problems such as "We are not appearing on Google" or "We are getting traffic but no sales"; It clarifies what the SEO service provides, how it should be positioned, and what mistakes should be avoided.
Brief Summary (Overview)
This FAQ page covers the most frequently asked questions about SEO Services; It focuses on technical SEO, content SEO, hotel and destination-based local SEO strategies, and offers practical, applicable and high-authority answers for the hotel and tourism industry. It is also a guiding reference for e-commerce and corporate projects.
Brief Summary
SEO Services FAQ; It provides a quick reference for hotels and brands that want to increase organic visibility and direct booking/sales potential with technical SEO, content SEO and hotel/destination-based local SEO strategies.
Frequently Asked Sample Queries
- What are SEO services?
- Where should I start with SEO for my hotel?
- How long does it take to get results on Google with SEO?
- Should the agency or the IT team do technical SEO?
General Questions About SEO Services
What are SEO services?⌄
SEO services; These are professional studies that aim to increase organic visibility by optimizing the technical infrastructure, content structure and authority signals of your website according to the expectations of search engines. The aim is not just to "index the site", but to achieve sustainable visibility in the right words, in front of the right audience.
What does an SEO agency do?⌄
SEO agency;
- •Analyzes the current situation (technical + content + authority),
- •Deduces keyword and content strategy,
- •Plans technical and content improvements,
- •Works with your IT and content teams if necessary,
- •Follows the results through KPIs and reports throughout the process.
What is the difference between technical SEO and content SEO?⌄
- •Technical SEO: Site speed, mobile compatibility, crawlability, HTTP statuses, URL structure, site maps, schema, etc. focuses on infrastructure issues.
- •Content SEO: It determines which topics, with which keywords, and with what depth of content you should be present; It shapes page contents, titles and information architecture.
How to do SEO for hotels?⌄
In hotel projects, SEO is designed by taking into account
- •destination + concept + brand triangle,
- •number of rooms and season dynamics,
- •OTA and direct booking balance
- •Destination and concept-based keyword maps,
- •Page layouts for room types, concepts and amenities,
- •Visibility at the "research" stage with blog and FAQ contents,
- •Harmonization of technical infrastructure with hotel reservation systems.
Is SEO required only for hotels or for e-commerce and corporate sites as well?⌄
SEO; Although it has different dynamics for hotel & tourism, e-commerce and corporate sites, it is one of the most important sources of organic traffic in all sectors. In many industries, more than 50% of total organic traffic comes from keywords covered by SEO efforts; so it's critical for long-term visibility.
How long does it take to get results on Google with SEO?⌄
This period; It varies depending on the sector, competition, current situation and scope of work. In general:
- •1–3 months: first signals and signs of improvement,
- •3–6 months: significant traffic and visibility increase,
- •6–12 months: strong and permanent effect.
Can SEO replace advertising budget?⌄
Over time, SEO creates a powerful source of traffic with no cost per click; However, it is healthier not to replace the advertising budget completely, but to establish a balanced structure with it. Advert; While SEO provides short-term visibility and testing, medium-long-term permanent traffic and brand authority.
Can I be successful just by writing content without getting SEO services?⌄
Quality content is important; However, if the technical infrastructure, keyword strategy and authority signals are not established properly, your content may not reach the visibility it deserves. Content production must be considered together with strategy and technical background.
Is SEO service a one-time effort or should it be continuous?⌄
SEO; Algorithm updates should be treated as a continuous process due to competitor movements and content dynamics. One-time technical fixes are helpful, but sustainable visibility requires regular analysis, content creation and optimization.
What kind of goals make sense to set with SEO?⌄
- •Setting business-oriented targets such as organic traffic volume and quality (region, device, source)
- •Visibility in target keywords
- •Number of reservations/sales/leads from organic sources
- •Share of organic channel in total revenue
Short and Quick Answers
What are SEO services, in short?
SEO services are professional work done on the technical and content side to make your website more visible and findable in search engines.
Where should I start with SEO for my hotel?
First, the technical status and destination-based visibility of your current site are analyzed; Then, keyword and content maps are created according to the destination + concept + brand trio.
How long does it take to get results on Google with SEO?
You usually start to see significant signals within 3–6 months and permanent effects within 6–12 months; This period varies depending on the competition and the current situation.
Is SEO necessary for everyone?
Yes; In any industry where leads come from search engines, SEO is a critical requirement for long-term visibility.
Should the agency or the IT team do technical SEO?
Technical planning and prioritization is done by the agency, and implementation is often done with your IT team; This is the healthy model.
Will the results disappear after the SEO work is completed?
The effect of a properly structured SEO work continues; However, if maintenance and updates are not carried out due to competition, new content and algorithm changes, it may weaken over time.
SEO Service Scope, Process & Operation Questions
What are the main components of your SEO service package?+
General structure:
- •SEO audit (technical + content + authority analysis),
- •Keyword and content strategy,
- •Plan for technical SEO improvements,
- •In-page optimization (title, meta, heading, content structure),
- •Content production / revision (blog, FAQ, destination pages, etc.),
- •Local SEO (Google Business Profile, map and comment management),
- •Reporting and regular optimization.
What do you analyze before starting the SEO process?+
- •Current organic traffic and keyword visibility,
- •Your competitors' SEO status,
- •Technical infrastructure of the site (speed, mobile, crawlability),
- •Content architecture and URL structure,
- •Backlink profile and authority signals
Who has the responsibility for technical SEO: the agency or the IT team?+
On the technical SEO side:
- •Analysis, prioritization and task list: DGTLFACE
- •Implementation (code, server, CMS settings): most often your IT team or web agency
- •Control and testing: together
Who writes content for content SEO?+
Two models are possible:
- •The content is completely prepared by DGTLFACE and sent to you for approval.
- •Your internal team writes, DGTLFACE does the editing and SEO adaptation.
Why is local SEO important for hotels and service businesses?+
For physically located businesses such as hotels, restaurants, clinics, educational institutions, a significant portion of users make decisions based on maps and local results. Therefore:
- •Google Business Profile management,
- •comment and score management,
- •address and NAP consistency
Is there a minimum working time for SEO services?+
We generally recommend study periods of 6–12 months. Shorter-term “audit + roadmap” projects are also possible; However, for a permanent effect, at least 6 months should be targeted.
How does the weekly/monthly process work in an SEO project?+
- •First month: Audit, strategy, prioritization, basic technical fixes,
- •2–3. month: Content and page optimizations, early signals,
- •4–6. month: Deepened content, authority studies,
- •After: Regular reporting, optimization and new opportunity areas.
Can SEO service and SEM (Google Ads) service be carried out together?+
Yes, in fact, this is the healthiest model for most projects. SEO gives you organic visibility, while SEM gives you short-term traffic and testing. When the data and learnings of the two channels are used together, the entire digital strategy is on stronger ground. (→ SEM , Google Ads Management )
Performance & Productivity Questions
What metrics do you measure SEO success with?+
- •Metrics such as organic traffic volume and quality (country, device, behavior),
- •Visibility and click rate in target keywords,
- •Number of reservations/sales/leads from organic sources,
- •Share of organic channel in total revenue,
- •Single page / content-based performance
I invested in SEO, but visibility does not increase; Where could the problem be?+
This situation is usually caused by a combination of factors such as:
- •inadequate or disorganized content strategy,
- •technical obstacles (crawl problems, slowness, misdirections),
- •poor internal link structure,
- •lack of competitive analysis
Organic traffic is increasing, but sales or bookings are not increasing; is this normal?+
Traffic increase alone may not exactly align with business goals. It must be examined whether the incoming traffic:
- •is coming from the right countries/segments,
- •whether it lands on the right pages,
- •whether the web experience and the reservation/checkout process supports the user
What problems does choosing the wrong SEO service cause?+
- •Risky structures based solely on buying links,
- •Production of content unrelated to the real commercial goals of the hotel/brand,
- •Ignoring "invisible but critical" errors on the technical side
What are the most common mistakes in SEO?+
- •Thinking that you have solved everything with a one-page "general SEO study",
- •Neglecting the technical side by just blogging,
- •Producing duplicate or very weak content,
- •Wrong URL and redirect structures,
- •Aggressive but poor quality backlink work.
Is it guaranteed to leave my competitors behind with SEO?+
The term “guarantee” is not ethical for any SEO work. However, gaining competitive advantage and sustainable growth is possible with the right strategy, regular implementation and accurate metric tracking.
How should the return on SEO services budget be interpreted?+
SEO investment is not measured in the short term as much as advertising, but it produces a cumulative effect in the medium to long term. Generally, ROI evaluation is made in the 6-12 month period based on the organic channel's:
- •share in revenue,
- •cost per conversion,
- •total visibility
Does SEO also affect the performance of other channels?+
Yes. A well-designed SEO architecture also positively affects:
- •landing page quality of advertising campaigns,
- •performance of pages directed by social media shares,
- •conversion rates of e-mail and remarketing campaigns
Productive Search & Industry Focused SEO Questions
How does your SEO strategy differ for Türkiye in general and tourism regions?+
In searches across Türkiye, competition at the national level comes to the fore, and in tourism regions, competition based on destinations comes to the fore. Antalya, Belek, Bodrum, Side etc. In regions, separate content and keyword sets are defined according to destination + concept + season dynamics.
Why is hotel SEO critical in Antalya and tourism regions?+
In these regions, users often make searches focused on:
- •destination + hotel type,
- •concept (all inclusive, adults only, family, etc.),
- •activity and experience
What is your SEO approach for e-commerce sites?+
On the e-commerce side:
- •category and filter structures,
- •product detail pages,
- •in-site search and facet structures,
- •blog/guide contents
What does SEO bring to corporate sites and B2B projects?+
SEO in corporate and B2B projects; It is important in terms of brand awareness, sectoral authority and qualified lead generation. Particularly for niche products and services, being visible in searches made by users "looking for solutions" increases the quality and efficiency of the sales team.
How should SEO be designed for hotels and brands that want to expand into the international market?+
Multilingual structures, country-based domain/subdirectory preferences, local search dynamics and competitive analysis should be considered together. English, German, Russian etc. In different languages, separate strategies are developed based on both destination and concept.
Mini SEO FAQ
Is SEO alone enough or is advertising necessary?+
SEO produces medium-long term results, advertising produces short term results; It gives the best effect when used together.
Can I get higher in SEO just by blogging?+
A blog is important but not enough on its own; Without technical and on-page optimization, blogs cannot reach their full potential.
Do I have to change my design when I have SEO work done?+
Not always; but in some cases, UX and design change significantly improves SEO performance.
Does it make sense to only do technical SEO and leave the content side blank?+
No. Even if the technical infrastructure is good, permanent visibility cannot be achieved without comprehensive and correctly constructed content.
Do I have to produce new content every week for SEO?+
It's not the quantity that matters, but the right topics and sufficient depth. Sometimes updating existing content is more effective than writing new content.
Do backlinks still matter?+
Yes, but quality and natural structure are more critical than ever. It is necessary to stay away from short-term, aggressive link purchasing models. (→ /Services/seo/backlinkSeo)
Does SEO work slow down my website?+
Conversely, an important part of technical SEO is speeding up the site and improving the user experience.
Will I have to change CMS for SEO?+
In most cases, it is possible to move forward by making improvements to the existing CMS; However, if there is a very limited or problematic structure, platform change may come to the fore in the long term.
Can I also receive SEO service as a short analysis and roadmap study?+
Yes. With just the “analysis + roadmap” project, a plan can be prepared that you can then implement with your internal team.
How often is this SEO FAQ content updated?+
It is planned to be reviewed at least every 90 days when there is a significant change in Google algorithm updates, SEO service scope, or targeted industry/productive search set.
Collaboration and Action Questions for SEO Services
How can I get a quote for SEO Services with DGTLFACE?+
All you have to do is share a brief summarizing your site's URL, your industry, your target markets and your short/medium term goals. In line with this information, the DGTLFACE team prepares a proposal and road map that includes scope, duration and cost framework. (Primary CTA: Get a quote for SEO Services → /Services/seo)
What does the call “consult an expert” mean on the SEO side?+
“Consult with an expert”; Instead of buying a ready-made package, it means discussing a SEO architecture specific to you based on your current situation and goals. This meeting is a critical first step, especially in hotel and multilingual projects.
Which pages should I review after the SEO Services FAQ?+
- •SEO Services → /Services/seo
- •Technical SEO → /Services/seo/technicalSeo
- •Local SEO → /Services/seo/localSeo
- •Content SEO → /Services/seo/contentSeo
- •SEO reporting → /Services/seo/seoReporting
- •SEM and hotel digital marketing → /Services/sem, /tr/otel-digital-marketing