DGTLFACE – Digital Technology Partner

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Strengthen Your Performance with Data & 360° Digital Marketing for Hotels

DGTLFACE is a tourism-focused digital transformation partner that combines hotel SEO, SEM, social media, PMS integration, OTA management, a 4-language call center, and data analysis & reporting into one unified model. We don’t simply run ads—we build a 360° system that covers every digital touchpoint, from your website and booking flow to OTA performance, call center operations, and PMS processes. Our goal is not just “being visible online,” but creating a sustainable digital architecture that grows real hotel metrics such as occupancy rate, RevPAR, direct bookings, and guest satisfaction.1

Summary

DGTLFACE is a hotel-focused digital marketing and technology partner that delivers SEO, SEM, social media, PMS–OTA integration, OTA management, and a 4-language call center under one roof. The goal is not only visibility, but a 360° digital architecture that increases occupancy, revenue, direct bookings, and guest satisfaction simultaneously. Custom strategies and roadmaps are prepared for resort, city, boutique, and luxury hotels.

Hotel digital marketing is not just running Google Ads or posting on social media—it is designing every touchpoint in the guest journey. For DGTLFACE, this journey is managed as a single umbrella:

  • Initial intent search (SEO & SEM),
  • Social content exposure (SMM & creative),
  • Website experience (web & UI/UX),
  • Visibility on OTA platforms (OTA management),
  • Communication via call center & messaging channels (4-language call center),
  • PMS & reporting processes where everything becomes measurable data
We solve needs such as “hotel digital marketing strategy, increasing online sales in tourism, improving booking conversion, tourism digital marketing guide” through a holistic hotel digital transformation model, not channel-by-channel silos.

Tourism is highly dynamic due to seasonality, target markets, currency shifts, OTA policies, reviews, and intense competition. A generic digital marketing approach often fails to capture these realities. DGTLFACE acts as a hotel marketing and technology partner and builds strategy with real-world tourism logic:

  • Seasonal demand waves (early booking, high season, last-minute),
  • Country-based intent and search behavior,
  • OTA ranking and scoring mechanics,
  • Tour operator, OTA, and direct booking balance,
  • Review impact (Google, OTA, social)
We design different playbooks for positioning such as “resort marketing,” “boutique hotel digital marketing,” “villa & luxury hotel transformation,” and “all-inclusive digital strategy.”

DGTLFACE’s hotel growth architecture is built on these pillars working together:

  • Hotel SEO → Organic visibility and top rankings in destination & concept searches
  • Hotel ads (Google Ads, Meta Ads, YouTube) → Booking-focused campaigns
  • Hotel social media → Brand story, trust, engagement, demand creation
  • Web & booking infrastructure → Fast, mobile-first, conversion-friendly UX
  • OTA & PMS integration → Pricing, inventory, and channel balance
  • Call center & messaging (4-language) → Reservations, sales, satisfaction
  • Data analysis & reporting → One panel view of all channels
This transforms SEO/SEM/SMM/OTA/PMS/call center/reporting into one coherent system aligned to a single growth goal.

Hotel marketing doesn’t end with generating traffic. It creates value only when:

  • Traffic turns into bookings and lands correctly in PMS,
  • OTA channels are fed with accurate pricing and inventory,
  • The call center is aligned with campaigns and rates,
  • Reporting consolidates everything into a single source of truth
DGTLFACE connects marketing to operations through /Services/hotel/otaManagement and /Services/callcenter—so goals like
  • “digital revenue management for hotels,”
  • “OTA vs direct booking balance,”
  • “improving booking conversion via call center”
become tangible outcomes, not just plans.

DGTLFACE Hotel Digital Marketing Service Clusters

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Hotel SEO – Higher Rankings in Search Engines for

Our hotel SEO service focuses on hotel SEO strategy, tourism SEO, resort SEO, hotel Google rankings, and organic traffic growth. For multilingual hotel websites, we build destination- and concept-based keyword maps and manage “how to do SEO for hotels,” “Google Hotel indexing optimization,” “tourism business SEO guides,” and “multilingual hotel SEO” across both technical and content layers. With blogs, destination guides, and informational content, you gain visibility not only for your brand name, but also for intent-driven searches.
Detay
Our hotel SEO service focuses on hotel SEO strategy, tourism SEO, resort SEO, hotel Google rankings, and organic traffic growth. For multilingual hotel websites, we build destination- and concept-based keyword maps and manage “how to do SEO for hotels,” “Google Hotel indexing optimization,” “tourism business SEO guides,” and “multilingual hotel SEO” across both technical and content layers. With blogs, destination guides, and informational content, you gain visibility not only for your brand name, but also for intent-driven searches.
2

Hotel Social Media Management – Engagement and Booking

Hotel social media management covers resort social media, tourism social media, hotel Instagram management, hotel content production, and hotel Reels concepts. DGTLFACE builds dedicated SMM plans for topics such as “Instagram strategy for hotels,” “selling rooms with Reels,” “hotel content production,” “resort video shoots,” “all-inclusive social media planning,” and “hotel influencer marketing.”
Detay
Hotel social media management covers resort social media, tourism social media, hotel Instagram management, hotel content production, and hotel Reels concepts. DGTLFACE builds dedicated SMM plans for topics such as “Instagram strategy for hotels,” “selling rooms with Reels,” “hotel content production,” “resort video shoots,” “all-inclusive social media planning,” and “hotel influencer marketing.”
3

Hotel Ads Management (Hotel Ads) –

Hotel ads management includes hotel Google Ads, tourism advertising, resort Meta Ads, hotel YouTube Ads, and hotel PPC campaigns. DGTLFACE creates tailored media plans for “Google Ads strategies for hotels,” “revenue/occupancy-driven campaigns for resorts,” “hotel ad budget management,” “Google Hotel Ads setup,” “hotel remarketing systems,” and “boosting bookings with Meta Ads.”
Detay
Hotel ads management includes hotel Google Ads, tourism advertising, resort Meta Ads, hotel YouTube Ads, and hotel PPC campaigns. DGTLFACE creates tailored media plans for “Google Ads strategies for hotels,” “revenue/occupancy-driven campaigns for resorts,” “hotel ad budget management,” “Google Hotel Ads setup,” “hotel remarketing systems,” and “boosting bookings with Meta Ads.”
4

OTA Management (Hotel OTA) –

Hotel OTA management covers Booking optimization, increasing Expedia sales, hotel inventory management, OTA pricing strategy, and tourism OTA operations. DGTLFACE builds a structure aligned with your PMS & channel manager for topics like “increasing Booking visibility,” “ways to improve Expedia ranking,” “OTA price control systems,” “boutique hotel OTA management,” and “OTA sales analysis.”
Detay
Hotel OTA management covers Booking optimization, increasing Expedia sales, hotel inventory management, OTA pricing strategy, and tourism OTA operations. DGTLFACE builds a structure aligned with your PMS & channel manager for topics like “increasing Booking visibility,” “ways to improve Expedia ranking,” “OTA price control systems,” “boutique hotel OTA management,” and “OTA sales analysis.”
5

PMS Integration (Hotel PMS) –

Hotel PMS integration digitalizes reception, sales, housekeeping, and accounting workflows. DGTLFACE supports Elektraweb PMS, hotel operations systems, PMS training, and technical support—managing processes such as “how PMS integration works,” “hotel PMS modules,” “resort PMS operations,” and “boutique hotel PMS support.” When combined with PMS integration, this aligns marketing and operations on the same data foundation.
Detay
Hotel PMS integration digitalizes reception, sales, housekeeping, and accounting workflows. DGTLFACE supports Elektraweb PMS, hotel operations systems, PMS training, and technical support—managing processes such as “how PMS integration works,” “hotel PMS modules,” “resort PMS operations,” and “boutique hotel PMS support.” When combined with PMS integration, this aligns marketing and operations on the same data foundation.
6

Reservation Call Center –

A hotel reservation call center covers multilingual guest support, inbound/outbound reservation handling, and cross-channel communication for tourism. DGTLFACE runs a 4-language model for “reservation phone management,” “tourist booking support lines,” “foreign guest booking workflows,” and “Booking/Expedia reservation support.”
Detay
A hotel reservation call center covers multilingual guest support, inbound/outbound reservation handling, and cross-channel communication for tourism. DGTLFACE runs a 4-language model for “reservation phone management,” “tourist booking support lines,” “foreign guest booking workflows,” and “Booking/Expedia reservation support.”

Why the DGTLFACE Hotel Digital Marketing Model?

DGTLFACE

Not Just an Agency, a Hotel Digital Transformation Partner

DGTLFACE positions itself not as an agency that only runs campaigns, but as your digital transformation partner. SEO, SEM, social media, web, PMS–OTA, call center, and analytics teams work together—aligned with hotel outcomes like occupancy, revenue, OTA vs direct balance, and guest satisfaction. The result is a consistent, scalable digital architecture managed from a single center.

Antalya-Based Expertise Focused on Resorts & Tourism

Behind searches like “hotel digital marketing Antalya, Antalya resort marketing, hotel marketing Türkiye, Side–Kemer–Belek digital hotel solutions” there must be a team that understands the region, seasonal rhythm, country markets, and competitive landscape from the field. DGTLFACE brings hands-on experience from destinations such as Belek, Side, Kemer, Lara, and Alanya into your strategy.

Data-Driven, Reportable, and Scalable Model

The full hotel growth architecture is managed with data under /Services/digitalAnalysis. SEO, SEM, SMM, OTA, PMS, call center, and sales data meet in Looker Studio dashboards, sales & conversion reports, and benchmark analyses. That way, critical questions like “Which channel truly drives revenue? Which market is more profitable? Which campaign should we scale?” are answered with facts, not intuition.

Micro Topics – Areas That Deepen the Hotel Growth Structure

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Different Strategies for Resort, Boutique, and Luxury Hotels

Applying the same strategy to every hotel type limits performance. DGTLFACE creates differentiated messaging and channel structures for segments like resort marketing, boutique hotel growth, luxury hotel digital strategy, and villa/luxury transformations. For concepts such as family, adults-only, spa & wellness, aquapark, and city hotels, we adapt target markets, tone, and channel mix.

OTA vs Direct Booking Balance

The goal is not only more OTA bookings, but the right balance between OTAs and direct channels. DGTLFACE uses OTAs for visibility and seasonal demand fill, while strengthening direct bookings via website UX, call center workflows, and campaigns—optimizing long-term profitability by reducing commission dependency.

Google Hotel Ads and Digital Campaign Integration

Google Hotel Ads can significantly increase direct booking potential. DGTLFACE aligns PMS–OTA pricing and availability with Google Ads, Hotel Ads, and Meta Ads, so users see consistent offers across both OTA results and your direct channel during destination searches.

Content and Review Management in Hotel Marketing

Guest reviews impact not only OTA scores, but also social and organic performance. DGTLFACE plans blog/destination content via /Services/seo/contentSeo and combines Google & OTA review workflows plus social message handling through /Services/callcenter/messageManagement—creating a strong ecosystem for both new demand and ongoing guest experience.

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DGTLFACE Hakkında Questions

How is a hotel digital marketing strategy created?

We begin by analyzing your hotel’s location, concept, target markets, room structure, and current channel mix. Then we create a Hotel Digital Roadmap that includes SEO, SEM, social media, web, OTA, PMS, call center, and reporting. The roadmap defines 3–6–12 month steps, priorities, and KPIs.

What is the most critical factor to increase online sales in tourism?

There isn’t a single factor—but designing the end-to-end guest journey is the key. Without aligning search (SEO/SEM), social media (SMM), website experience, OTA visibility, and call center workflows, a large share of potential demand is lost. We focus on completing the entire chain.

How do you improve hotel booking conversion rates?

We increase conversion by combining fast mobile-first UX, clear offers and trust signals, accurate tracking, remarketing, call-center scripts aligned with rates/campaigns, and consistent pricing/inventory across OTA and direct channels—then iterating via dashboards and funnel diagnostics.

Can we start with only one module (e.g., only Hotel SEO or only Ads)?

Yes. You can start with only Hotel SEO, only hotel ads management, or only hotel social media. However, the strongest results come when these modules integrate with PMS–OTA operations, the call center, and reporting. Often we start with a few critical blocks and scale the system in phases.

How do we start a hotel digital marketing project with DGTLFACE?

We start with a short discovery to understand your current situation and goals. Then we produce a pre-assessment highlighting strengths and gaps across SEO, SEM, SMM, OTA, PMS, and call center. Based on that, we create a prioritized transformation roadmap—launching the most critical blocks first and completing the 360° architecture step by step.

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This information is compiled from DGTLFACE’s official working methods across hotel marketing, PMS–OTA operations, multi-language call center processes, and performance reporting practices.