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DGTLFACE Our Services: Frequently Asked Questions (FAQ)
DGTLFACE is a digital marketing & technology partner that manages all digital services from a single center, from SEO to advertising, from social media to web development, from OTA-PMS integration to call center and creative production. Particularly in the hotel and tourism industry, but also in technology, B2B, healthcare, education and other growth-oriented brands; It aims to increase visibility, reservation/sales and operational efficiency together.
This FAQ page is designed to clarify what services DGTLFACE offers, the scope of each service, duration of impact, integration structure, and how the services complement each other. At the same time, “Should I just get SEO or is it better to get SEO + advertising + social media?” or “Which service should I start with?” It offers decision support guide to managers in decision moments such as.
For businesses that have invested in digital but are not seeing results, whose advertising is working but are not seeing increased sales or bookings, or whose digital processes are complicated by multiple channels and suppliers, this page provides an overview of the service set and a clear picture of how the integrated model works.
Brief Summary
DGTLFACE Our Services FAQ page; It explains SEO, performance advertising, social media, web development, OTA-PMS integration, call center and creative production under one roof. When and how businesses can benefit from which service; It explains impact times, integration structure, and solutions to common problems within an integrated architecture.
Short Answer
DGTLFACE is a technology and marketing partner that manages all digital services from a single center, from SEO to advertising, from social media to web and OTA-PMS integration, focusing especially on hotels and tourism; It clarifies to businesses which service they will benefit from and at what stage.
Example queries
- What services does DGTLFACE offer?
- Which service should I start with and when?
- Should I get SEO only or advertising + social media as well?
- How long does it take to see the impact of the services on hotels?
Service Model and General Service Questions
What are the main topics of the services offered by DGTLFACE?⌄
DGTLFACE's service set is structured to cover all the basic needs of a business on the digital visibility and revenue side: SEO services, Google Ads and performance advertising, social media management and content production, website and custom software development, OTA–PMS management and hotel technologies, multilingual call center and reservation support, data analysis, reporting and dashboard design, creative production (image, video, campaign concepts). (→ Our Services) (→ SEO) (→ Social Media) (→ Web & Software) (→ Data Analysis & Reporting)
How is the “Our Services FAQ” page different from the “General FAQ” page?⌄
While the general FAQ page describes DGTLFACE's framework and approach, this page focuses directly on the service set itself: Which service does what exactly? What processes does it speed up? For which sectors is it more critical? How long does it take to produce an effect? This page is specifically for “which service should I start with?” It has been prepared for managers looking for answers to the question.
Is DGTLFACE's service model designed as "package" or "modular"?⌄
Although there are packages with a specific framework, DGTLFACE's service model is basically modular. SEO, advertising, social media, web, OTA–PMS, call center and data analysis; It can be activated individually or as an integrated package when necessary. In this way, the right combination can be chosen according to the current situation and budget of the business.
What are the most requested services?⌄
The most preferred combination on the hotel and tourism side is generally: SEO + Google Ads, social media management, PMS-OTA optimization and multilingual call center. In corporate brands and B2B projects, SEO + content, performance advertising and web renewal projects stand out.
Do I have to get all services when working with DGTLFACE?⌄
No. Many projects start with just one or a few main services. For example: just SEO, SEO + advertising, just social media or just data analysis & reporting. It is possible to start according to need and gradually expand to other services as you get results.
What is the difference between “fully integrated service model” and “single channel service”?⌄
Single channel service refers to a limited framework, for example, only SEO or only advertising management. In the fully integrated model, SEO, advertising, social media, web, OTA-PMS, call center and data analysis work with common KPIs based on the same target set. This provides a healthier and scalable model for digital growth steps, especially for 2026 and beyond.
In which sectors does DGTLFACE serve?⌄
Our primary focus is: hotel and tourism businesses, tourism-oriented chain hotels and holiday villages & resort buildings. In addition, we have service models adapted for technology and B2B projects, corporate services, healthcare, education and other growth-oriented brands.
How does the effectiveness of the services vary?⌄
Effect duration; Varies depending on channel, competition and current situation: SEO: Visible improvement in 60–90 days, permanent effect in 6–12 months. Advertisement: Clear data on conversion within 1–4 weeks. Social media: Engagement and community impact in 4–8 weeks. OTA–PMS integrations: operational recovery in 3–14 days. Call center: measurable impact from day one with the right script and training. (→ Data Analysis & Reporting)
How is the language structure structured in services?⌄
Strategy, reporting and coordination processes are mainly carried out in Turkish and English. In hotel and tourism projects, the TR–EN–DE–RU language structure can be implemented on the guest communication side. Content, web and call center services are designed multilingually according to target markets.
What is DGTLFACE's 2026 digital growth approach?⌄
Our basic approach for 2026 is to establish integrated, data-driven growth models instead of "loading on a single channel". By combining SEO, advertising, social media, web, OTA–PMS, call center and analytics under the same strategy and reporting; It is ensured that the budget produces sustainable and measurable growth.
How does DGTLFACE approach cross-selling among its services?⌄
Our cross-sell perspective; It is not based on selling a service, but on recommending the combination that really suits the business's goals and budget. For example: instead of targeting aggressive sales in the short term with SEO alone, considering SEO + advertising + web optimization together produces a healthier result in most projects.
Can I get basic definitions for each of the services in one sentence?⌄
SEO: The process of providing organic visibility to the right audience in search engines. Google Ads / advertising: A tool to reach the target audience in a paid but measurable way. Social media management: The discipline of managing brand perception, community and interaction. Web development: The performance-oriented infrastructure where all digital traffic lands. OTA–PMS management: The backbone of room, rate and channel management on the hotel side. Call center: Sales and guest contact point on phone and message channels. Data analysis & reporting: Decision support layer that shows whether all these processes are actually producing results.
Short and Quick Answers
What services does DGTLFACE offer?
We offer all basic digital services such as SEO, advertising management, social media, web development, OTA-PMS integration, call center and creative production from a single center.
Which service should I start with?
Depending on your current situation, we usually start with SEO + web performance and at least one performance channel (advertising or OTA–PMS optimization); Then social media and creative layers are added.
Should I get SEO only or advertising + social media as well?
If you want results in the short term, we recommend adding advertising alongside SEO, and we recommend the social media layer for brand perception.
How long does it take to see the effect of the services?
We foresee 60–90 days for SEO impact, 1–4 weeks for advertising, 4–8 weeks for social media, 3–14 days for OTA–PMS, and measurable impact from the first day for call center.
Do I have to buy the full service package?
No. It is also possible to start with a single channel and gradually add other services as you get results.
Who can benefit from DGTLFACE's service model?
Especially hotel and tourism businesses; Brands focused on technology, B2B, corporate services, healthcare, education and growth can benefit from this model.
Service Scope and In-depth Questions
What is the scope of your SEO service?+
SEO service; It covers technical SEO analysis, content strategy, information architecture, keyword maps, on-page optimization, blog/FAQ content, link structure and reporting. We attach importance to destination and market-based content editing, especially in hotel and tourism projects. (→ /Services/seo)
How is your advertising (Google Ads) service structured?+
In Google Ads and other performance advertising channels; We offer campaign and account setup, target audience segmentation, creative and text production, conversion goals setup, regular optimization and reporting. The goal is to use the budget for measurable conversion, not just impressions.
What does your social media management service include?+
On the social media side; We offer strategy and content plan, visual and video content production, community management, message and comment tracking, ad-supported growth, and monthly performance reports. In hotels; Content language is shaped according to concept, season and GEO. (→ /Services/sem)
What technologies do you work with on the web development and software side?+
Although it varies depending on the project, we use modern and performance-oriented technologies (e.g. Next.js, React, modern CMS solutions, etc.). In hotel and corporate projects; Speed and Core Web Vitals, mobile compatibility, multilingual structure, reservation and form integrations are considered as critical topics. (→ /tr/web-and-software-services)
What do you do on the OTA–PMS management and integration side?+
In hotel projects; We work on the analysis of PMS and channel manager structure, OTA price, occupancy and visibility optimization, compatibility of campaign and season strategies with digital channels, and synchronization of digital marketing and OTA-PMS structure. Aim; Aligning digital demand with room and price realities.
How does your call center service integrate with other digital services?+
Call center; SEO is the layer that converts demand from advertising, social media, OTA and web into sales via phone and message channels. Messages, prices and advantages used in campaigns; It is designed to be compatible with call center scripts.
What is the difference between your data analysis and reporting service?+
Data analysis service; It is for decision support purposes, rather than just showing numbers. Google Analytics combines ad panels, PMS and revenue data; Builds dashboards with tools such as Looker Studio; Makes KPIs understandable at the management level. (→ /Services/digitalAnalysis)
How do creative services (image, video, campaign concept) come into play?+
Creative production; SEO is carried out in harmony with advertising and social media strategy. Campaign visuals, short social media videos, banner and landing page designs, brand and product-focused creative ideas are produced to support digital performance.
Who manages inter-service integration processes?+
On the DGTLFACE side, there is a project manager / account assigned to each project. SEO, advertising, social media, web, OTA–PMS, call center and data analysis teams are synchronized through this project manager. In this way, you work with a single main contact person and there is no disconnection between services.
How do contract and commitment periods work in your services?+
We generally work on 6 or 12 month contracts. However, in some cases, shorter-term agreements can also be made, especially in pilot projects or single channel studies. The important thing is that the target, scope and KPIs are clear throughout the service period.
Can we divide the work with our internal team within the service set?+
Yes. In many projects, we share roles with your internal teams. For example, you may have some of the social media content production, while DGTLFACE may have the strategy and advertising side; or you might have the web development and us the SEO & content. The model adapts to your team's capabilities.
How do you prioritize your services according to digital growth steps in 2026?+
Our general prioritization logic: 1) Core infrastructure (web performance, analytics, conversion tracking) 2) Visibility channels (SEO + advertising) 3) Brand and community (social media, creative) 4) Operational integration (OTA–PMS, call center) 5) Advanced analysis and optimization (data analysis, A/B tests). This ranking is customized and applied for each sector and business.
Troubleshooting: Investment, No Results Scenarios
I'm investing digitally but I'm not getting results; What could be the main problem?+
Most of the time the problem is; It's caused by a combination of inaccurate targeting, poor web experience, incomplete conversion tracking, and disjointed management of channels. An investment is made in advertising or content, but the real result is not seen because this investment is measured in the wrong place.
We are working on advertising, but sales or bookings are not increasing; Where should I start?+
First, we look at the basic questions: Are we showing to the right audience? Do the message and offer match the target audience? Is the landing page experience that users land on sufficient? Is conversion and revenue tracking set up correctly? DGTLFACE analyzes these four areas together and reveals where there is loss.
I am taking SEO work, but I cannot see the benefit; is this normal?+
SEO is inherently a medium-long term discipline. However, if no signal is received within 60–90 days; Issues such as wrong keyword selection, weak content architecture, technical problems, lack of sector and competition analysis should be discussed.
I work with different agencies and suppliers; The process has become very complicated, how can it be simplified?+
When SEO is in one place, advertising is in another place, social media is in another team, and the web is in another institution; strategy, messaging and reporting become fragmented. DGTLFACE helps establish a single strategy and reporting structure by placing an “integration layer” on top of these structures.
What are the most common digital investment mistakes in 2026?+
Focusing only on followers or impressions, neglecting web performance and conversion tracking, trying to solve everything with short-term campaigns, managing channels independently of each other, seeing data analysis and reporting as merely "sending reports". The DGTLFACE model aims to systematically reduce all of these errors.
Service Questions for Antalya and Other Regions
Which service combination is more critical for hotels in Antalya?+
Due to the high room capacity, busy season and multi-market structure in Antalya; The combination of SEO + advertising + OTA–PMS + call center is the most critical model. Social media and creative layers come into play to strengthen the concept and destination perception.
How does your approach change in Belek, Kemer, Side, Bodrum and Alanya?+
The guest profile and price balance of each region is different: Belek: Golf & luxury, high ADR; Emphasis on package and special experience. Kemer / Side: Family and entertainment oriented; concept and activities are at the forefront. Bodrum: Lifestyle and adults-only concept; The language of experience is more refined. Alanya: Price/performance; It is important to explain the appropriate price-value balance correctly. The strategy is clarified based on these differences.
Do you provide service only for Antalya and surrounding regions?+
No. Although Antalya, Belek, Kemer, Side, Bodrum and Alanya are natural core markets for us; We also work with hotels in Turkey's other tourism destinations and the European market.
How should OTA–PMS and digital marketing be considered together for hotels in the Antalya region?+
In busy destinations like Antalya, OTA-PMS structure and digital marketing should work synchronously. Campaigns and price strategies; OTA should be carried out with the same message and stock management on the web and call center side. DGTLFACE brings these two worlds together.
Why are regional SEO and content production important for hotels?+
Searches such as “Antalya family hotel”, “Belek golf resort”, “Side all inclusive” are directly focused on region + concept. Therefore, regional and concept-oriented keywords should be considered separately in SEO, content and social media strategy.
Our Mini Services FAQ
Can I get both SEO and advertising management at the same time?+
Yes, SEO and advertising go hand in hand in most projects; One produces medium-long term results, the other produces short term results.
Does it make sense to just get social media management?+
It is possible, but generally social media investment yields better results when the web and SEO sides are strengthened.
Can I just get data analysis & reporting services?+
Yes. While you continue to work with your existing agencies and teams, you can get support from DGTLFACE only on the reporting and performance evaluation side.
Is there a minimum contract period for services?+
We generally recommend periods of 6–12 months; However, shorter pilot periods are also possible for some channels.
Who determines KPIs in your services?+
KPIs; Your business goals are defined together based on budget and industry dynamics; It cannot be imposed unilaterally.
Is creative production mandatory in your services?+
No; Your existing creatives can be used. However, we often recommend creative revision to increase performance.
Can I manage a campaign without call center service?+
Yes; However, especially in hotel projects, campaign efficiency increases significantly when there is a structure to manage phone and message traffic.
My website is old but I'm undecided whether to change it or not; what are you doing?+
Analyze the existing site in terms of technical and user experience and decide whether it is more logical to improve or remake it; We report this.
Can I see a demo or sample study of your services?+
We can share anonymised examples from similar projects in accordance with confidentiality agreements.
How often is this FAQ content updated?+
When service packages, product set or prioritization strategy changes; Contents are updated when new verticals are added or the model is revised. It is aimed to conduct a review at least every 180 days.
Getting Started with DGTLFACE Services
What is the first step to start working with DGTLFACE services?+
The first step is service analysis and roadmap study. You share your goals and current situation on our services page or via the contact form; The team schedules a meeting with you after a short preliminary analysis.
How do we decide which combination of services is right for me?+
After analyzing the sector, target market, budget and existing infrastructure; Concrete alternatives are derived and decided together through combinations such as SEO + advertising, SEO + web + data analysis, OTA–PMS + call center or SEO + social media + creative.
How and how often is the performance of services reported?+
Short weekly reports and monthly detailed performance and strategy reports are shared on a channel basis. According to need, summary dashboards are also prepared in management presentation format.
Which pages should I check after our services FAQ page?+
After this page, our Services home page, SEO services, social media management, web & software and data analysis & reporting pages are recommended. Thus, you can clearly see both the general framework and individual service details.
Where should the “Review Our Services” button direct the user?+
The main target of this button is the Our Services page. Button area at the bottom of the page and in-text CTAs; Our services should help the user clarify the next step by redirecting to homepages such as SEO and data analysis & reporting.