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Remarketing & Display Ads FAQ
Remarketing & display ads; It has a professional structure that aims not only to "show banners everywhere" but also to recapture the users who visit your site and leave without purchasing/reservation with the right frequency, right segment and right creatives and carry them to real transformation. On the hotel and tourism side, when this structure is designed correctly, Google Display Network, YouTube and social media campaigns work like a "recovery machine".
This FAQ page collects the most frequently asked questions about Remarketing & Display Ads in one place. It explains retargeting of users who have visited the site but not purchased, banner designs, frequency control, segment-based targeting, remarketing setups in hotel & tourism scenarios, and reporting/optimization steps. Aim; Our aim is to transform display & remarketing from being a "visibility item" that wastes the budget into a real performance layer that supports reservations and sales.
Brief Summary
Remarketing & Display Ads FAQ; It is a quick guide for hotels and brands that want to generate real bookings and sales from Google Display, YouTube and social media campaigns by retargeting users who visited the site but did not purchase with the right combination of frequency, segment and creative. And “what should I show to which user?” and “how do I use the budget efficiently?” It offers practical answers to the question.
Brief Summary
Remarketing & display ads; They are digital advertising structures that aim to capture and convert users who have visited the hotel or brand's website but left without purchasing, at the right time and with the right banner/video.
Sample Queries
- What exactly is remarketing & display ads?
- How do I retarget users who visited my site but didn't purchase?
- Where should I start with remarketing and display campaigns for my hotel?
- How should the remarketing frequency and budget be adjusted?
- Does banner design really affect conversion?
Introduction to Remarketing & Display Ads (General Questions)
What is remarketing and how does it work?⌄
Remarketing; It is a method of targeting users who visit your site or interact with your application with visual/video ads again on different sites, applications or YouTube in the following days/weeks. Thanks to cookies or events left on the browser, the user is included in a list in the system because he has "visited you before" and you can design campaigns targeting only this list.
What exactly are display ads?⌄
Display ads; They are visual (banner) or rich-media ads that appear on platforms such as news sites, blogs, applications and YouTube on Google Display Network (GDN) and similar networks. However, the most efficient use of display is in scenarios where it often works with remarketing and segment-based targeting.
Why should I consider remarketing and display together?⌄
Because display; It may be effective for appearing to large audiences, but when used alone it can often be wasteful. When combined with remarketing, it becomes a structure that:
- •calls back users who have already shown interest,
- •with offers and messages.
Why is remarketing & display critical for hotels?⌄
In hotels and resorts, the user usually:
- •Researches different hotels and destinations,
- •Visit your site, looks at prices and rooms,
- •Closes, postpones, goes to OTA, looks at other hotels.
Who should use remarketing?⌄
- •Hotel & tourism businesses,
- •e-commerce sites,
- •lead-focused B2B brands,
- •industries with long decision processes such as education, health, finance.
Why should I do remarketing instead of just targeting new users?⌄
Finding new users is expensive; Remarketing brings the user who already knows you back to the table at a lower cost. Additionally, most users don't buy on the first visit; Remarketing creates the “second–third touch” layer.
Short and Quick Answers
What is remarketing & display ads, in one sentence?
They are advertising structures that allow you to retarget and win back users who visit your site with visual or video ads on different sites and applications.
How do I retarget users who visited my site but didn't purchase?
You can create remarketing lists with GA4, Tag Manager or pixel and retarget by opening display and video campaigns targeting these lists.
Where should I start with remarketing and display for my hotel?
First, set up conversion and event measurement correctly; Then create segment lists such as all visitors, those who looked at room pages, and those who came to the booking step and did not purchase.
What should be the remarketing frequency?
Too low a frequency is ineffective, too high a frequency is disturbing. Daily and weekly display upper limits should be planned according to the campaign and sector.
Does banner design really affect conversion?
Yes. Banners with a clear message, strong visuals and a clear call to action; It produces a much higher click-through and conversion rate than designs consisting only of logos and images.
Is remarketing done only through Google?
No. In addition to Google Display and YouTube, remarketing can also be done on Meta (Facebook and Instagram), LinkedIn and other advertising platforms.
Scope of Service: Remarketing Setups, Banner Design and Segments
What does your remarketing & display advertising management service include?+
Analysis of existing event and conversion measurement infrastructure, Planning remarketing lists and segments, Google Display Network and YouTube remarketing setups, Creating social media remarketing scenarios if necessary, Determining banner and simple video creative needs, Frequency and budget planning, Reporting and optimization
Which remarketing segments should be created?+
All site visitors, Visitors to a specific page, product or room type, Those who came to the cart or reservation step and did not complete it, Those who visited certain campaign pages, Users who visited frequently but did not purchase, Those who visited summer season pages, Users who searched for prices
Why is banner design so important in remarketing?+
The user already knows you. At this stage, the design; He must explain very quickly and clearly why he should come back, what advantage he missed and which date, concept or campaign stood out. Strong visuals, contrasting headlines and clear calls to action play a critical role.
Which message types work best in remarketing?+
Continue, you left incomplete messages (cart or reservation step), Limited time campaign and price messages, Inspiring content focused on destination and concept, Creatives containing social proof such as points, comments and rewards, Early booking, in-season or last minute highlights
How to place Google Display Network ads?+
Remarketing lists or segments are selected as the target audience, Appropriate banner sizes are loaded or responsive display ads are created, Location, language and device settings are made, Budget and bidding strategy are determined, Frequency limits and placement controls are applied.
Is remarketing done only with banners or is it also possible with video?+
It can be done with both banner and video. YouTube video remarketing provides a very high impact, especially in sectors with strong visual expression, such as hotels and tourism.
Process & Operation
What do you analyze before starting a remarketing & display advertising project?+
Current traffic volume, conversion and event measurement structure (GA4/Tag Manager), past display/remarketing campaigns, used segments, creative set (banner/video), budget and targets are analyzed. After this analysis; There are clear answers to the questions of where to start and which lists and messages should we test first.
How are remarketing lists created?+
By page visit, By event triggers (add to cart, reservation step, form, video viewing, etc.), By source/medium (organic, OTA sourced traffic, campaign-based visits), Device and country-based breakdowns
How are frequency and duration settings made?+
Shorter listings (7–14 days) are preferred for products with short decision cycles, while 30–60+ days are preferred for longer decision processes such as hotels. Frequency; It is tested according to campaign type, message and budget. Aim; To remain visible but not disturbing.
How often are remarketing & display campaigns optimized?+
Usually weekly in the first period, then at least every 15 days; Creative, targeting and budget distribution is reviewed based on views, clicks, conversions, audience size and frequency data.
How does remarketing integrate with Google Ads search and YouTube campaigns?+
While YouTube and search campaigns take on the role of the first touch, remarketing & display take on the role of reminding and recalling these users in the following days. Especially in combinations of search + remarketing and YouTube + remarketing, a significant increase can be seen on the booking and sales side.
Performance & Basic Issues
There is traffic on my site but no conversions; How does remarketing solve this problem?+
Remarketing increases the likelihood of conversion by repeatedly reminding the user who has visited your site but has not made a decision about your offer, advantages and campaign. It is not a solution on its own, but it is very effective, especially in its role as the final driving force.
What does wrong frequency (too frequent / too rare) lead to?+
Very often: disturbs the user, reduces brand perception, creates banner blindness., Very rare: does not leave enough traces, the user forgets about it.
Why is it bad to have impressions on irrelevant sites?+
It may damage brand perception; It consumes the budget on the wrong inventory and can pollute the remarketing list with noise. For this reason, placement reports should be checked regularly and placement exclusions and category filters should be used if necessary.
How to reduce banner blindness?+
By renewing creatives at regular intervals, By testing different formats and sizes, By segment-based personalization in creative language (e.g. You are suitable for a family holiday vs. A peaceful getaway for couples), By working not only with remarketing but also with different audience signals
What KPIs should I track for remarketing & display?+
Impressions, Clicks and CTR, Session and page interaction, Remarketing list size and quality, Conversion and revenue contribution (especially assist/contribution side), Frequency and cost per user
Productive Search & Industry Focused Questions
What should be the remarketing & display strategy for hotels across Türkiye?+
Remarketing & display strategy across Türkiye; It should be based on creatives carrying campaign and price messages for the domestic market, language and destination-focused banners for international market lists, messages changing according to early booking-season-last minute periods, and segment-based lists such as family, couple, group. An adapted remarketing strategy is more effective than a single message for each market and segment.
What should be taken into consideration when remarketing in target country markets (DE, UK, RU, etc.)?+
Language and cultural adaptation (text, visual, color use), holiday seasons and planning habits, device use (mobile/desktop) and price presentation styles should be carefully considered. The creative and message should be thought of as market adaptation, not just translation.
How does the remarketing strategy on the e-commerce side differ from the hotel?+
Remarketing in e-commerce; It is based on product-based basket and product page segmentation, cross-sell/upsell logic and shorter decision cycles. On the hotel side, room type, package, season and destination combinations, a longer decision process and the combination of price + experience + date are at the forefront. Although the basic principle is similar, the segment and message structure differ.
How should remarketing be designed for corporate brands and B2B?+
B2B remarketing; It is based on recalling case study and reference content, reminding content such as whitepaper, demo and webinar, and recalling the offer/form filling process. This structure is generally focused on lead generation and relationship development rather than one-click sales.
Mini Remarketing & Display FAQ
Do I necessarily need to install GA4 / Tag Manager to do remarketing?+
Not required but recommended; because GA4 and Tag Manager provide the opportunity to create healthier and more flexible remarketing lists.
Is remarketing only for the “last 30 days”?+
No; Lists of different durations, such as 7, 14, 30 or 90 days, can be used depending on the product and decision process.
Is it enough to just target “all visitors” with remarketing?+
It provides a general start but is often inadequate. More specific segments, such as those who came to the cart or looked at the room or product page, produce much more efficient results.
Should display ads be used only for remarketing?+
No. It can also be used in the upper funnel with the right interest and in-market segments; However, the remarketing side is generally more controlled and efficient.
Is it right to keep remarketing campaigns open all the time?+
Generally yes; However, frequency control, time management and creative refresh must be done correctly.
How do cookie and pixel changes affect remarketing?+
User permissions and browser policies can narrow remarketing pools. For this reason, 1st party data, CRM integration and server-side measurement are becoming increasingly important.
Collaboration and Action Questions for Remarketing & Display Ads
How can I get a quote for Remarketing & Display Ads with DGTLFACE?+
All you need to do is share a short brief that includes your monthly site traffic, your industry (hotel, e-commerce, B2B, etc.), your target markets (Turkey, Germany, England, Russia, etc.), your current remarketing setup and the main problems you are experiencing (there is traffic but no conversion, too many impressions – too few sales, etc.). With this information, a proposal and road map with scope, duration and budget framework are prepared.
What does the call to “consult with an expert” mean on the remarketing side?+
This meeting; It aims not only to open a campaign, but also to clarify specifically for your business model which segments should be created, which channels will be remarketed (Display, YouTube, social), how much frequency and budget will be allocated, and whether the existing creatives are sufficient.