Let's Answer Your Questions
🔎
Technical SEO FAQ
Technical SEO; It is all the infrastructure optimizations that enable a website to be easily crawled, indexed correctly, and run quickly and stably by Google and other search engines. So it's not just "fixing meta tags"; It is the healthy functioning of site speed, Core Web Vitals (LCP, CLS, INP), redirects, crawl budget, indexing, error pages, sitemap/robots structure and similar technical layers as a whole.
This FAQ page covers the most frequently asked questions regarding Technical SEO; It explains site speed, Core Web Vitals, crawlability, indexing, redirects, sitemap/robots configurations and technical error cleaning in a practical and understandable way, especially for hotel and corporate sites. It aims to explain to both IT and marketing teams the impact of technical SEO on organic visibility, user experience and conversion rate in the same language.
Brief Summary
Technical SEO; It establishes the necessary infrastructure health for a site to be correctly scanned, understood and indexed by search engines. This scope; It includes layers such as site speed and Core Web Performance Metrics (LCP, CLS, INP), mobile experience, server responses, crawl budget, index coverage, canonical/noindex usage, sitemap–robots compatibility, 301/302 redirects and 404/5xx error cleaning. High-resolution images, multilingual structures and booking engine integrations on hotel sites make technical SEO extra critical; Because when speed, measurement and index management deteriorate, organic visibility decreases and users flee to OTA. A healthy technical ground; It magnifies the impact of content and backlink efforts, improves user experience and supports conversion rates. Technical SEO is generally not a one-off; It requires periodic maintenance with an audit + prioritized task list + implementation + retest cycle.
Brief Summary
This FAQ; It explains the scope of technical SEO, Core Web Vitals and speed improvements, crawlability-index management, redirection/sitemap/robots structures, and the impact of common technical errors on SEO and conversion.
Sample Queries
- “What is technical SEO, what does it include?”
- “What are Core Web Vitals, how to fix LCP CLS INP?”
- “My site is not indexed, where should I look in Search Console?”
- “How to configure 301 redirect, canonical and robots.txt correctly?”
- “How does speed and booking engine affect SEO on hotel sites?”
Technical SEO Overview
What exactly is technical SEO?⌄
Technical SEO; It is the process of making the infrastructure and code side of the site compatible with the expectations of search engines and user experience standards. Issues such as site speed, mobile compatibility, crawl/index structure, URL/redirect architecture, error pages, sitemap and robots.txt constitute the core of technical SEO. The aim is to create a site that both Google and the user can navigate easily.
What is the difference between technical SEO and “classic SEO”?⌄
- •Technical SEO: Infrastructure, speed, crawlability, indexing, redirects, CWV, security, server responses.
- •Content SEO: Keyword, content structure, headings, texts, information architecture.
Why is technical SEO so important?⌄
Because:
- •Slow and faulty site → user bounces back → conversion decreases,
- •Google has difficulty crawling the site → important pages are indexed late or incompletely,
- •crawl budget is wasted → unnecessary pages come to the fore,
- •technical errors (404, 5xx, misdirection) → reduces trust on both the user and Google side.
Is technical SEO only necessary for large sites?⌄
No. A site with few pages but slow and buggy may be more problematic than a site with many pages but organized. Even on sites with few pages such as hotels, clinics, educational institutions; Speed, mobile experience, reservation/communication flow and indexing issues are critical for technical SEO.
Why is technical SEO extra critical for hotel sites?⌄
Because hotel sites have:
- •high resolution images,
- •different language/country variants,
- •booking engine and iframe structures,
- •seasonal campaign pages
Is technical SEO something to do once and leave it at that?⌄
Not. Infrastructure changes, framework versions are updated, new pages are added, Google's metrics (especially Core Web Vitals) are updated. That's why technical SEO; It is a process that requires initial audit + periodic maintenance.
Short and Quick Answers
What is technical SEO, in one sentence?
They are infrastructure optimizations that ensure that both Google and users find your site fast, error-free and easily crawlable.
My site is slow; How does it affect SEO?
A slow site negatively impacts both user conversion and Google's rating of page experience; Rankings and organic traffic may decrease.
How do I detect my Core Web Vitals issues?
By examining the LCP, CLS, INP scores from the "Page Experience / CWV" reports in Search Console and PageSpeed Insights / Lighthouse tests.
Where should I start with technical SEO for my hotel site?
First by checking speed and CWV, then crawlability/indexing and redirection–sitemap–robots structure.
How can I find pages that are not indexed due to technical errors?
By checking the "excluded / non-indexed" pages from the "Indexing" report in Google Search Console.
Is technical SEO for everyone or just for IT?
The infrastructure side should be managed with IT, the priority and impact side should be managed with the marketing and SEO team; It cannot proceed unilaterally.
Technical SEO Service Scope
What does your technical SEO service cover?+
- •site speed and Core Web Vitals (Basic Web Performance Metrics) analysis,
- •crawl and indexing analysis (Search Console, log, etc.),
- •redirection (301/302), review of URL and canonical structure,
- •robots.txt and XML sitemap configuration,
- •404/5xx error and broken link cleaning,
- •multilingual and hreflang and configuration control in multi-domain structures,
- •basic security, cache/CDN and server structure recommendations,
- •technical SEO task list + applicable roadmap for IT & marketing.
What metrics do site speed and Core Web Vitals consist of?+
Basic CWV metrics:
- •LCP (Largest Contentful Paint): Loading time of the largest main content,
- •CLS (Cumulative Layout Shift): How much the page “jumps” while loading,
- •INP (Interaction to Next Paint): Response time to user interaction (instead of the old FID).
What topics do crawlability and indexing include?+
- •robots.txt permissions and blocks,
- •XML sitemap content and currency,
- •canonical tags,
- •crawl errors (404/5xx),
- •soft 404 and unnecessary redirect chains,
- •noindex/nofollow usage,
- •internal link structure.
Why is the redirect structure important?+
Wrong or chain redirects:
- •reduce site speed,
- •waste crawling budget,
- •deteriorate user experience,
- •cause signals (link equity) not to be carried correctly.
Why should robots.txt and XML sitemap be considered together?+
- •robots.txt tells you where to crawl/not crawl,
- •XML sitemap recommends your important pages to Google.
Who does the implementation after the technical SEO report is published?+
Usually:
- •analysis, prioritization and task list → SEO/technical consultant,
- •code, server, CMS settings → IT/web developer team,
- •validation and retesting → together.
Detailed Process & Operation
What do you analyze before starting a technical SEO project?+
- •crawl reports (Screaming Frog etc.),
- •Search Console crawl and index reports,
- •PageSpeed Insights & Lighthouse reports,
- •URL structure and redirects,
- •sitemap and robots.txt contents,
- •framework/CMS structure (WordPress, Next.js, special software, etc.).
Where to start with technical SEO for hotel and corporate sites?+
General order of priority:
- •1. Speed & CWV (LCP, CLS, INP, server response, visual optimization),
- •2. Crawl & index (robots, sitemap, canonical, noindex),
- •3. Redirection and URL structure,
- •4. Error pages (404/5xx) and broken links,
- •5. Mobile compatibility & responsive issues,
- •6. Cleaning unnecessary pages & parameters (faceted navigation, filters).
What kind of output should be obtained in technical SEO output?+
- •Prioritized task list (P1, P2, P3),
- •explanation + impact + application recommendation for each task,
- •Separate notes for IT and marketing teams,
- •metrics to be monitored and retest plan.
How long does it take to see the effect of technical SEO?+
- •Speed and CWV improvements: signal in Google reports and user experience within 1–4 weeks,
- •crawl/index fixes: take effect within a few crawl cycles (weeks),
- •reflection in total organic traffic and rankings: may take 3–6 months depending on competition and domain.
How often should technical SEO reports be updated?+
- •in case of major infrastructure/theme changes: before + after comparison,
- •in normal flow: comprehensive technical audit every 3–6 months,
- •for speed and CWV: monthly light checks.
How to communicate with the IT team during the technical SEO process?+
- •tasks should be explained in technical and business language (not just "there is an error"; such as "in this file, in this endpoint, in this way"),
- •priorities and acceptable timelines should be determined together,
- •the distinction between test environment and live environment should be clear,
- •regression testing should be performed after deployment.
Performance, Speed & Core Web Vitals
My site speed is low; How does this affect SEO and conversion?+
- •user leaves the page before it loads → bounce increases,
- •user navigates less within the site → negative impact on the number of forms/reservations on hotel & corporate sites,
- •Google may mark slow pages as “bad experience” → ranking loss in the long term.
My Core Web Vitals scores are bad; Where should I start?+
- •LCP high → visual and hero area optimization, lazy loading, server response time,
- •CLS high → animation and lazy loading elements, font and size changes,
- •INP bad → heavy JS, event handlers, client-side rendering load.
How do lots of 404s, 5xxs and redirect chains affect SEO?+
- •crawl budget is wasted,
- •user gets stuck on wrong URLs,
- •signal loss (link equity) occurs,
- •site authority and quality perception decreases.
Some pages of my site are not indexed; Could the reason be technical?+
Yes. Possible reasons:
- •incorrect or aggressive noindex use,
- •robots.txt blocking,
- •canonical pointing to a different page,
- •crawl errors or insufficient internal link,
- •very low content quality + combination of technical signals.
What is the crawl budget and why is it wasted?+
The crawling capacity that Google allocates to your site; It does not crawl unlimited pages every day. Reasons for wasting:
- •URLs with unnecessary parameters,
- •leaving filters and faceted navigation uncontrolled,
- •similar/duplicated pages,
- •URLs that are constantly redirected.
Productive Search & Industry-Focused Technical SEO Questions
What should be paid extra attention to in technical SEO for hotel sites?+
- •optimization of heavy visuals and sliders,
- •correct construction of hreflang and URL structure for multilingual structure (TR–EN–DE–RU etc.),
- •booking engine integration does not disrupt speed and UX,
- •correct management of campaign and season pages on the crawl & index side.
Why is mobile speed even more important for hotels in tourist areas?+
Antalya, Bodrum, Aegean etc. Most of the users in these regions search for hotels via mobile devices. Slow and unstable loading pages on mobile mean that the user escapes with one touch to the opponent.
What does technical SEO bring for corporate sites?+
- •More stable visibility in B2B and corporate searches,
- •faster indexing of brand and product pages,
- •making advertising and SEO efforts more efficient thanks to the increase in landing page performance.
Mini Technical SEO FAQ
Do I necessarily need a developer team to do technical SEO?+
Mostly yes; Even if the analysis and roadmap come from the SEO consultant, implementation requires an IT/developer team.
Can I solve technical SEO by simply changing themes or plugins?+
Sometimes there is improvement, but most of the time the real problem is in the combination of theme + content + structure; It is not an issue that can be solved with a single click.
Is it always necessary to use a CDN?+
It is not mandatory for every site; But it is very useful on globally targeted, image-oriented sites with high traffic volume.
Should I make technical SEO changes in a test environment first?+
Yes; Especially redirects, URL changes and scripts/updates should be tried in the test environment first.
Is there a relationship between technical SEO and security?+
HTTPS, security certificates, and basic security layers are considered signals of quality in the eyes of both the user and Google; Additionally, the risk of attacks and errors is reduced.
Collaboration and Action Questions for Technical SEO
How can I get a quote for Technical SEO with DGTLFACE?+
<ul><li>It is sufficient to share a brief brief summarizing your site's infrastructure (WordPress, special software, Next. With this information, a technical SEO audit + implementation road map is prepared, including scope, duration and budget. (Primary CTA: Get a quote for Technical SEO → /tr/seo/teknik-seo)
What does the call “consult with an expert” mean on the technical SEO side?+
This meeting; Listen to the current technical status of your site, its infrastructure, IT and marketing operations; It is done to clarify topics such as:
- •which technical issues are priority,
- •how much time and team is needed,
- •on which metrics you will measure success
Which pages should I review after the Technical SEO FAQ?+
- •SEO Services → /tr/seo-services
- •Content SEO → /tr/seo/icerik-seo
- •Local SEO → /tr/seo/local-seo
- •Backlink Management → /tr/seo/backlink-management
- •SEO Reporting → /tr/seo/seo-reporting
- •Hotel Digital Marketing → /tr/otel-digital-marketing
- •SEM → /tr/sem