Website Development FAQ
Website development; It is not just about making a “nice design”, it is the process of establishing a fast, secure, SEO-friendly and easily manageable infrastructure that carries the entire digital presence of your brand. Especially on the hotel and tourism side; Your website is both the first impression and the final decision point in the eyes of the guest.
This FAQ page; It collects the most frequently asked questions on topics such as corporate site architecture, hotel web design, reservation infrastructure integration, performance (Core Web Vitals), security and manageability. Our aim is for both hotels and corporate brands to:
<ul>• • <li>“What do modern infrastructures such as Next.
To give clear and applicable answers to questions such as “What should I pay attention to when building a new site?”
“How do I modernize the existing slow site?”
Brief Summary (Overview)
Website development; Beyond design, it is the process of establishing a fast, secure, SEO-friendly and easily manageable digital infrastructure for your brand. On the hotel and tourism side, the site; It creates the guest's first impression and directly affects the booking decision. This FAQ; It offers an applicable framework on critical topics such as correct site architecture, SEO/speed contribution of modern infrastructures such as Next.js, reservation/PMS integration, Core Web Vitals (Basic Web Performance Metrics) focused performance approach, and post-release maintenance-support.
Brief Summary
Website Development FAQ; It explains how to establish the right architecture on corporate and hotel sites, gain speed and SEO advantages with modern infrastructures, seamlessly design reservation/PMS integration, and post-publication maintenance and performance management.
Sample Queries
- “What are the 5 most important criteria when building a hotel website?”
- “Is Next.js good for website SEO?”
- “How to improve Core Web Vitals (LCP, CLS, INP)?”
- “How can reservation engine / PMS integration be done in the best way?”
- “How do I modernize my existing slow website without breaking it?”
Website Development Overview (Common Questions)
What exactly is website development?⌄
Website development; It is an end-to-end process that brings together design, frontend, backend, content management system (CMS), integrations (reservation, CRM, payment, etc.), speed and security layers and creates the brand's digital showcase. So it's not just "choosing a theme"; is to establish the right architecture and build infrastructure suitable for long-term growth.
How should the corporate website be?⌄
A healthy corporate website should be:
- •fast and mobile compatible,
- •with a clear information architecture,
- •reflecting the tone and visual identity of the brand,
- •SEO and analytics infrastructure properly established,
- •supported by an easily manageable CMS
What should be taken into consideration in hotel website development?⌄
- •<strong>Performance:</strong> pages that open quickly despite high-dimensional visuals,
- •<strong>Reservation:</strong> clear, step-by-step, reliable reservation flow,
- •<strong>Multilingual structure:</strong> language options suitable for main markets,
- •<strong>Mobile experience:</strong> trouble-free use on phones and tablets,
- •<strong>Content:</strong> room/concept, destination, reviews and Proper construction of campaigns.
Why should project-specific web development be preferred instead of ready-made templates?⌄
Although ready-made themes may seem like a quick solution in the short term:
- •they may be weak on the performance (CWV) side,
- •they become bloated with unnecessary code and plugins,
- •security and maintenance costs increase,
- •they do not offer flexibility in reservations/custom integrations.
How do modern infrastructures (Next.js, React, Headless CMS) affect SEO?⌄
When designed correctly, it provides:
- •fast and SEO-friendly pages with server-side rendering (SSR) or static generation,
- •improvement in Core Web Vitals (LCP, CLS, INP) metrics,
- •cleaner URL and meta management,
- •flexibility in multilingual and multi-site structures
What is the relationship between website development and SEO and advertising results?⌄
Weak infrastructure = wasted SEO and advertising budget.
- •slow site → the user exits even if they come from the advertisement,
- •complex structure → the user cannot find what he is looking for,
- •bad CWV → SEO rankings decrease,
- •wrong tracking → it is not visible which campaign is running.
Short Questions
What exactly is website development?
It is the process of establishing a modern, fast and manageable web infrastructure for your brand by bringing together design, code, CMS, speed, security and integration layers.
Where should I start with the new website for my hotel?
You should first clarify your target markets, concept, reservation infrastructure and content needs and start with the appropriate architectural & technology decision.
How do modern infrastructures like Next.js affect SEO?
When designed correctly, it produces fast-loading, SEO-friendly pages that are advantageous in Core Web Vitals (Basic Web Performance Metrics); This positively affects organic performance.
How do I integrate the reservation module into the site?
API / widget-based integration is planned with the reservation infrastructure or PMS you use; On the design and UX side, this module is placed on the site in a natural flow.
Why is mobile compatibility so critical?
Because most users access the site from mobile devices; Google also takes mobile experience into account in both SEO and ad quality scores.
Who is website development suitable for?
It is suitable for hotels, tourism brands, corporate companies and other growth-oriented brands that want to build a new site or make their existing site modern, fast and SEO compatible.
Service Scope: Corporate Site Architecture, Hotel Web Design, Performance Oriented Development
What does your Website Development service include?+
- •needs and target analysis,
- •information architecture and UX design,
- •UI design (brand-specific interface),
- •frontend & backend development,
- •CMS (e.g. headless or classic) installation,
- •reservation and third-party integrations,
- •speed and security optimization,
- •testing, go-live and basic training.
How do you design the corporate site architecture?+
We establish a structure that supports user flow (funnel) around
- •identity and story pages (about us, vision, team, etc.),
- •product/service pages,
- •references and case studies,
- •blog/FAQ and content areas,
- •communication and offer/application forms
What extra do you bring for hotel web design?+
- •room & concept pages,
- •package & campaign areas,
- •destination and environment guides,
- •reservation flow and PMS/OTA integrations,
- •multilingual content and currency support,
- •galleries and video areas.
What does performance (speed & CWV) focused development mean?+
- •light and clean frontend code,
- •correct image optimization (lazy load, WebP, etc.),
- •cache/CDN configuration,
- •Optimization according to Core Web Vitals (LCP, CLS, INP) metrics,
- •unnecessary script and plugin cleaning.
What do you take into consideration on the security side?+
- •HTTPS/SSL obligation,
- •secure form and user data processing,
- •use of current framework and packages,
- •admin panel access restrictions,
- •regular backup and logging practices.
How is the decision made when choosing a CMS (WordPress, headless, custom development)?+
Depending on factors such as
- •needs of your content team,
- •multilingual structure requirement,
- •integration needs,
- •performance expectation
Detailed Process & Operation
What steps does your new website development process consist of?+
- •Analysis & discovery meeting,
- •information architecture and UX wireframe study,
- •UI design (approval and revision),
- •frontend & backend development,
- •Installation of CMS and integrations,
- •content entries (customer + agency collaboration),
- •testing and improvement,
- •go-live and training,
- •maintenance & support. (optional).
How is the process of “refreshing” the current site progressing?+
- •technical and UX audit of the current site,
- •identification of areas to be protected and improved,
- •transportation of URL and SEO architecture to the new structure,
- •design/development + redirect plans,
- •broken link and tracking checks during the go-live.
How should a multilingual website be planned?+
- •target markets and languages are clarified,
- •URL structure (subfolder, subdomain, etc.) is determined,
- •language switcher UX is designed,
- •content production/translation process is planned,
- •hreflang and technical SEO settings are made.
How do you integrate the reservation infrastructure into the site?+
An integration is created with the booking engine or PMS/OTA system you use;
- •API or widget based,
- •compatible with the brand design,
- •works smoothly on mobile,
- •tracking and analytics aspects
Do you also handle the SEO and analytics side of the web development process?+
Yes. Along with site development:
- •basic SEO (title, meta, heading, URL structure, sitemap, robots),
- •GA4 & GTM integration,
- •basic event and conversion setups
How does the project duration vary?+
It varies according to parameters such as
- •number of pages,
- •number of languages,
- •integration needs (reservation, CRM, etc.),
- •special modules (blog, form, membership, etc.)
Performance, Core Web Vitals & Manageability
What does a slow loading site lose?+
- •user does not wait for the site to load → exit rate increases,
- •conversion (reservation/form) decreases,
- •SEO suffers as Google considers speed and CWV as ranking signals,
- •advertising performance (Quality Score, CPC) is negatively affected.
How do website speed and Core Web Vitals affect SEO?+
Core Web Vitals metrics (LCP, CLS, INP) are indicators by which Google measures page quality by looking at real user experience. Poor CWV scores can lead to ranking loss, especially in highly competitive industries. Additionally, when user experience weakens, conversion rates also decrease.
What problems does mobile incompatibility cause on hotel and corporate sites?+
- •users have difficulty pressing the buttons,
- •reservation and form filling processes are left unfinished,
- •images and texts do not appear properly,
- •You will suffer damage on the SEO side due to Google's mobile-first index structure.
What problems do complex administrative panels (CMS) create?+
- •content updating becomes a tyranny for the team,
- •the site constantly remains "on hold" and with outdated content,
- •even simple changes require developers → cost and speed problem.
Is low conversion rate always a design flaw?+
No. Sometimes factors such as:
- •wrong target audience,
- •weak offer/campaign,
- •missing trust signals (comment, certificate, social proof),
- •inadequate description/text
Productive Search & Industry-Focused Web Development Questions
What should be the web development strategy for hotels in Turkey?+
- •Language and currency support for domestic and foreign markets,
- •destination and concept (family, adults-only, luxury, etc.) focused content structure,
- •early booking, campaign and package pages,
- •Messages compatible with OTA-web-call center balance,
- •technical structure that works fast despite high visuality.
What additional things should be considered for websites in tourism regions (Antalya, Belek, Kemer, Side, Bodrum)?+
- •language and content adaptation for users from different markets,
- •easy updating of seasonal prices and packages,
- •flawless operation of the mobile reservation flow,
- •SEO infrastructure suitable for intra-destination competition.
How should website development for corporate B2B sites be positioned?+
- •product/service detail pages,
- •content describing the sector and usage scenarios,
- •case studies and references,
- •lead collection forms and CRM integrations,
- •thought leadership (blog, whitepaper, etc.).
How to plan site architecture for multi-location / multi-hotel brands?+
- •brand main site + hotel/branch sub-sites,
- •common components (header/footer, brand story) and local contents (hotel features, campaigns),
- •multi-site management from a single panel,
- •Domain and URL strategy on the SEO side.
What should be taken into consideration in sites that appeal to foreign markets?+
- •language and cultural adaptation (localization, not just translation),
- •expectations of target countries (security, payment methods, child facilities, etc.),
- •speed and hosting infrastructure (CDN, global reach),
- •multilingual SEO (hreflang, local search queries).
Mini Website Development FAQ
Is it necessary to renew the site every 2–3 years?+
Because technical and design trends change rapidly, a comprehensive revision every 2–4 years is a reasonable period for most brands.
Is it enough if I just change the design?+
Usually no. Along with the design, speed, security, SEO and integration infrastructure should also be reviewed.
Does it make sense to develop the website entirely with my own team?+
If you have technical resources and experience, yes; Otherwise, the hybrid model consisting of agency + internal team is often healthier.
Are ready-made site builders (Wix, Squarespace, etc.) suitable for professional brands?+
It may work in the short term for small projects; However, on a hotel and corporate scale, SEO is often limiting on the performance and integration side.
Should the designer and developer team be separate?+
Roles may be separate; However, close communication and common language are essential within the same project. It is critical that the design is codeable.
Do you need a brand kit (brandbook) for website development?+
It is not mandatory, but it is a great advantage; If the color, font and visual language are clear, the project progresses faster and more consistently.
Is it necessary to receive maintenance/support after the site is published?+
Yes. A maintenance model is required for security updates, minor enhancements, and integration changes.
Is it right to think of website development cost as just design and code?+
No. Content production, photo/video, SEO, analytics integration, and maintenance/support are also part of the total cost.
Is it right to launch the site without Analytics / GA4 installation?+
It is technically possible but not recommended; It is difficult to optimize a site that you cannot measure.
Can I receive Website Development service only as analysis + architectural suggestion?+
Yes. You can purchase a consultancy package that includes analysis, architectural recommendations and technology stack recommendations and implement the application with your own team.
Mini Website Development FAQ
Is it necessary to renew the site every 2–3 years?+
Because technical and design trends change rapidly, a comprehensive revision every 2–4 years is a reasonable period for most brands.
Is it enough if I just change the design?+
Usually no. Along with the design, speed, security, SEO and integration infrastructure should also be reviewed.
Does it make sense to develop the website entirely with my own team?+
If you have technical resources and experience, yes; Otherwise, the hybrid model consisting of agency + internal team is often healthier.
Are ready-made site builders (Wix, Squarespace, etc.) suitable for professional brands?+
It may work in the short term for small projects; However, on a hotel and corporate scale, SEO is often limiting on the performance and integration side.
Should the designer and developer team be separate?+
Roles may be separate; However, close communication and common language are essential within the same project. It is critical that the design is codeable.
Do you need a brand kit (brandbook) for website development?+
It is not mandatory, but it is a great advantage; If the color, font and visual language are clear, the project progresses faster and more consistently.
Is it necessary to receive maintenance/support after the site is published?+
Yes. A maintenance model is required for security updates, minor enhancements, and integration changes.
Is it right to think of website development cost as just design and code?+
No. Content production, photo/video, SEO, analytics integration, and maintenance/support are also part of the total cost.
Is it right to launch the site without Analytics / GA4 installation?+
It is technically possible but not recommended; It is difficult to optimize a site that you cannot measure.
Can I receive Website Development service only as analysis + architectural suggestion?+
Yes. You can purchase a consultancy package that includes analysis, architectural recommendations and technology stack recommendations and implement the application with your own team.