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Video Production FAQ
Video production; It has now passed the "let's shoot a hotel promotional film and put it on YouTube" level. A correctly edited video;
- •strengthens the perception of the brand,
- •supports the reservation/sales process,
- •becomes a performance multiplier in social media and advertising campaigns.
An incorrectly edited, unscripted, unplanned shoot means: "High production costs + low views + videos that no one can fully use."
This FAQ page; It collects the most frequently asked questions about supporting visual types such as hotel trailers, room & facility videos, event videos, commercials and 360°/drone.
Brief Summary (Overview)
This Video Production FAQ page; It explains how to produce high impact with the right scenario, planning and multi-format delivery approach in production needs such as hotel promotional films, commercials, event videos and room/facility videos. It offers practical, applicable and high-authority answers, focusing on hotel & tourism, about where supporting shots such as drone/360° add value, the production process (brief → scenario → shooting → montage) and how to evaluate the videos in a performance-oriented manner on media such as Reels/TikTok, YouTube, web and OTA.
Brief Summary
Video Production FAQ; planning promotional and advertising videos for hotels and brands through the scenario, shooting and editing process; It is a quick guide outlining how to increase viewing and sales impact by using videos in the right formats on social media, advertising and web/OTA channels.
Frequently Asked Sample Queries
- “What is video production?”
- “How long should the hotel promotional film be?”
- “What is the difference between a promotional film and a commercial?”
- “Is drone shooting necessary for the hotel?”
- “How to make a hotel video for Reels and TikTok?”
- “The video is very good but the views are low, why?”
- “The video is watched but it does not bring a reservation, what should be done?”
- “What preparations should be made before shooting a hotel video?”
Video Production Overview
What exactly is video production?⌄
- •scenario,
- •shooting (camera, drone, 360°, sound),
- •editing/montage,
- •music/sound design,
- •color grading
Why is video production so important for hotels?⌄
- •not only photography,
- •video, Reels, TikTok,
- •Promotional films on YouTube and the web
Is video production only suitable for large hotels and brands?⌄
No. Production packages varying according to size can also be designed for boutique hotels, concept hotels, city hotels, restaurants and corporate brands. The important thing is to determine the target and budget realistically; It is not trying to make a “movie” for every project.
What is the difference between a promotional film and a commercial?⌄
- •Promotional film: Longer (1–3 min), telling the general story of the hotel/brand; Video used in areas such as web, OTA, fairs, presentations.
- •Advertising film: Much shorter (10–30 seconds), hitting a single message (campaign, concept, offer); video mostly used in TV/OTT/digital advertising and social media campaigns.
Are 360° and drone shooting necessary for every hotel?⌄
- •If you have a strong view,
- •a large facility area,
- •a special architecture
Should video production be done only “once” and used for years?⌄
- •campaigns,
- •new rooms/concepts,
- •renovations,
- •changing trends
Video Production – Short Answers
What is video production and what does it do?
Video production; It is an end-to-end production process that tells the story of your brand with professional scripts, shooting and editing, and produces promotional and commercial films.
Where should I start when shooting a promotional video for my hotel?
First, you should clarify your goal (concept narrative, campaign, OTA support?), your budget and the channels it will be used in, and then create the scenario and shooting plan accordingly.
Is there really a need for drone and 360° footage?
If view, facility width and architecture are your main strength, yes; Otherwise, it is not mandatory in every project, the decision should be made according to the goal.
Is a short commercial or a long trailer more effective?
Briefly on the advertising and social media side; Longer formats are effective in web promotions and presentations. Generally, it is best to edit both together.
How should I use post-shoot videos on social media and advertisements?
From the main trailer; You should re-evaluate by producing short versions and cut-downs for reels, story, bumper and display/video ad formats.
Who is video production service suitable for?
It is suitable for all brands that need hotel & tourism, event & MICE, corporate brands, destination promotions and campaign-oriented commercials.
Scope of Service: Hotel Film, Event Video, Commercial Film
What does your Video Production service include?+
- •need and target analysis (hotel/brand, market, mediums),
- •scenario and/or treatment (written skeleton of the idea),
- •storyboard and visual reference preparation,
- •shooting plan (day, time, location, equipment),
- •set and shooting management,
- •editing/montage, music, voice-over, color grading,
- •adaptation to different formats (web, social media, advertising).
What is the typical scope for a hotel trailer?+
- •main concept film (1–3 minutes),
- •short cuts for rooms/room types,
- •facility areas (pool, beach, spa, restaurant, etc.),
- •drone/360° supporting shots (if necessary),
- •Vertical versions for Reels/TikTok,
- •Versions suitable for OTA and web viewing without sound (subtitled).
What is the difference in approach between an event video and a hotel promotional film?+
- •atmosphere,
- •moments,
- •participant emotion
What is the production approach for a commercial?+
- •a single message,
- •a single offer,
- •a single target action (book now, call, learn more, etc.)
What do drone and 360° video provide in hotel promotion?+
- •describing the size and location of the facility in a single frame,
- •emphasizing the view and environment,
- •creating a "feeling of being there", especially in resort and destination-oriented hotels.
Process & Operation: From Scenario to Assembly
What stages does the video production process consist of?+
- •Brief & target analysis (purpose, target audience, mediums),
- •Scenario/treatment writing,
- •Storyboard and shooting plan (shot list),
- •Production (shooting days),
- •Post-production (editing, music, sound, color),
- •Adaptation to different formats (vertical/horizontal, short/long),
- •Delivery and to the campaign side when necessary. integration.
How to plan a hotel promotional film?+
- •concept and target market (family, adults-only, luxury, etc.),
- •locations to be shot (room, pool, beach, lobby, spa, restaurant, destination),
- •day and light plan (sunrise, sunset, night shots),
- •required actors/extras and crew,
- •scenario flow (check-in → room → meal → activity → night etc.)
What preparations are critical before the shooting day?+
- •location permits,
- •preparation of rooms and spaces (cleaning, styling),
- •equipment list (camera, lens, light, drone, etc.),
- •weather control,
- •guest/extra planning suitable for shooting.
What is done during the assembly phase?+
- •selecting the best plans,
- •establishing rhythm and flow,
- •adding music, voiceover and sound effects,
- •logo and text animations, subtitles,
- •color grading,
- •preparing cut-downs for different media.
What needs to be clarified on the pricing and contract side?+
- •number of days and team size,
- •shooting locations and extra locations,
- •additional equipment such as drone/360,
- •number of videos to be delivered and their duration,
- •number of revision tours,
- •areas of use (duration, region, mediums).
Performance & Usage: Where and How Are Videos Evaluated?
When should short commercial video and long promotional film be used?+
- •Short commercial video (10–30 sec): Meta Ads, TikTok Ads, YouTube bumper, display/video campaigns, Reels/TikTok, performance-oriented campaigns.
- •Long promotional video (1–3 min): web homepage, OTA page, presentations, fair screens, e-mail and sales presentations.
How should I evaluate the videos on social media and advertisements?+
- •Preparing Reels/TikTok content by removing vertical sections from the promotional film,
- •Producing 6-10 sec bumper versions,
- •Preparing short cuts in story format,
- •producing visuals by taking frames from the video for static posts,
- •Using video view custom audience in remarketing campaigns.
What metrics can I use to measure the performance of video production?+
- •number of views and viewing time,
- •completion rate (view-through),
- •click rate (CTR) – on the advertising side,
- •saving/sharing – on social media,
- •reservation/lead rate of the user watching the video (funnel analysis).
If "The video is very good but the views are low", where could there be a problem?+
- •distribution channels may not be correct,
- •the video may not be shown sufficiently to the target audience,
- •the title and cover image may be weak,
- •the duration and format may not be suitable for the medium.
What should be done if "The video is watched but does not bring sales"?+
- •This situation is common when there is no clear call to action at the end of the video or in the descriptions,
- •when the funnel that directs the user after the video is not constructed,
- •when the landing page experience is poor
High Cost, Wrong Script, Low Views
Does high production cost always mean high impact?+
No. Big team, big equipment does not always mean the right scenario and correct use. Sometimes a more compact but well-constructed production produces much more results than a “show-oriented but purposeless” large production.
What kind of problems would the wrong scenario cause in a hotel trailer?+
- •it cannot convey the real strengths of the hotel,
- •it leaves the target audience indecisive,
- •an unnecessarily long and boring movie emerges,
- •the guest wonders "what was the difference?" The question remains.
Why are low views and ineffective assembly most common?+
- •weak first 3-5 seconds,
- •rhythm and music incompatibility,
- •too long introduction, little benefit,
- •videos not prepared for "silent viewing" without subtitle/text support.
What causes the problem of “We pulled it, but no one uses it”?+
- •if the formats needed are not defined at the beginning of the project,
- •if only one long version is considered,
- •if the social media team and the shooting plan are not integrated correctly
What is the main reason for the problems experienced during the revision process?+
- •going on set without clear approval of the script,
- •passing the storyboard cursorily,
- •late involvement of the approvers in the process,
- •“let's shoot it, then we'll see” mentality.
Productive Search & Industry-Focused Video Production Questions
What should be the video production strategy for hotels in Turkey?+
- •main film explaining the destination (Antalya, Bodrum, Cappadocia, etc.) + hotel concept together,
- •room/concept based short videos,
- •gastronomy and experience (spa, activity, kids club, etc.) videos,
- •language/subtitle adaptations for different markets,
- •short cuts for social media and advertisements.
How should drone & 360 footage be used in tourism regions (Antalya, Belek, Kemer, Side, Bodrum)?+
- •short, strong shots to show the scale of the facility and the environment,
- •sequences introducing the beach, nature and architecture,
- •scenes that will create a “wow” effect in the hero/login areas on the web and OTA.
Which genres stand out in video production for corporate brands?+
- •corporate promotional film,
- •product/service demo videos,
- •customer reference videos (case study),
- •event and launch videos,
- •employer branding contents.
How should video be positioned in campaigns focused on brand communication?+
- •the main film carrying the idea of the campaign,
- •short cuts for different media,
- •short contents narrated for social media,
- •three-stage video plans for the before-during-after of the campaign.
What should be considered in a video campaign targeted across Türkiye?+
- •Making the language and tone suitable for a wide audience,
- •considering subtitles and silent viewing scenarios,
- •producing mobile vertical formats,
- •selecting the duration and format compatible with the media plan.
Mini Video Production FAQ
Does every hotel need a big production promotional film?+
No; Depending on the scale and target, a more compact but correctly constructed video set is often sufficient.
Can images taken from a phone be used at all?+
It can be used in some scenes (especially where social content and UGC feel is required) if it is edited correctly; However, professional shooting should be preferred in the main promotional film.
Do video projects always require too long?+
Duration depends on scope and shooting schedule; With proper planning, it is possible to produce many formats in 1–2 days of shooting.
Is “season” important in video production projects?+
Yes; Especially for hotels, it is important to capture the period when the facility looks at its best (pool, garden, light).
Is voice-over necessary or is just music enough?+
It varies depending on the place of use; On platforms with high silent viewing rates, subtitles + visual text may become more important.
Do I have to purchase separate music for each video?+
Licensed music use and copyrights should be planned according to the usage area and duration; Stock music libraries are a common solution.
Should video sizes and formats be clarified before the campaign?+
Absolutely yes. The media plan must be known before shooting and editing so that the correct proportions and times can be produced.
Is it harmful to only shoot a video in landscape format and then convert it to portrait?+
It often creates cropping and framing problems; If there is vertical use, it is best to plan from the beginning.
How many rounds of revision are ideal for a video project?+
Generally 2 rounds of content revision + 1 final revision; It both preserves quality and does not lock the process.
Can I get the Video Production service only as "concept + storyboard"?+
Yes; For some brands, it is also possible to receive scenario, storyboard and production consultancy and shoot with an internal team or local production.
Collaboration and Action Questions for Video Production
How can I get a quote for Video Production with DGTLFACE?+
- •type of your brand (hotel, tourism, corporate, destination, etc.),
- •target markets and languages,
- •what type of videos you need (promotional film, commercial, event video, room/facility videos, etc.),
- •estimated number of shooting days and locations,
- •planned uses on social media and advertising,
- •problems you have experienced in the past (high cost/low performance, wrong scenario, revision issues, etc.)
What does the call to “consult an expert” clarify on the video production side?+
In this meeting, we clarify together:
- •which type of videos will really serve your business goal,
- •shooting-post-production balance,
- •social media & advertising integration,
- •the most logical package within the budget and timeline