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Sales & Conversion Reporting FAQ
On the online side, the table is generally as follows:
- •There is traffic but no reservations
- •OTA makes sales but the margin is low
- •Call center makes an offer but does not return a reservation
- •Reports: GA4 is separate, PMS is separate, OTA panel is separate, Excel is completely different…
Sales & Conversion Reporting FAQ; It helps you see web, OTA and call center performance in a single sales funnel logic and ask “where does the money really come from?” It aims to help you answer the question with data.
Brief Summary
Sales & Conversion Reporting FAQ; By combining web (GA4 + booking engine), OTA and call center performance into a single sales funnel (visitor → demand → booking → revenue) logic, “where does revenue actually come from?” It aims to produce a clear answer to the question. Channel-based conversion rates, drop-off points, commission and marketing costs are read together; Thus, problems such as high traffic-low reservations, cart abandonment and failure to convert calls into reservations are diagnosed with data and linked to an action plan.
Brief Summary
Sales & Conversion Reporting FAQ; It shows web, OTA and call center sales in the same funnel, allowing you to find where you are experiencing conversion loss and quickly see which channel contributes to net income.
Frequently Asked Sample Queries
- What is a sales conversion report?
- What should I look for if there is traffic but no reservations?
- How to combine web, OTA and call center sales?
- How to understand which channel is more profitable?
General Questions About Sales & Conversion Reporting
What exactly is a sales & conversion report?⌄
Sales & conversion report; It is a reporting structure that shows the visitor → demand → reservation → revenue chain separately and in total for web, OTA and call center channels. The goal is not just “how many bookings did we get?” but “which channel generated how much traffic, demand, reservations and revenue?” is to answer the question clearly.
Why should I look at the conversion rate and not just the number of bookings?⌄
The number of reservations shows the result and the conversion rate shows the efficiency.
- •High traffic + low reservations = inefficient funnel,
- •Low traffic + high conversion = high potential structure.
What systems does sales & conversion reporting include?⌄
- •GA4 / web analysis - visitor, session, funnel
- •PMS / reservation - room sales, ADR, income
- •OTA panels and reports - channel-based conversions
- •Call center / CRM - number of calls, offers, reservations
Is just looking at OTA reports enough?⌄
No. OTA reports only show the part coming from OTA. Web, call center and corporate sales do not appear in OTA reports at all. To see the total picture, it is necessary to include PMS, GA4 and call center data.
Is sales & conversion reporting only for marketing teams?⌄
Not.
- •Management → channel-based revenue and profitability
- •Revenue management → price & channel decisions
- •Marketing → campaign and web funnel performance
- •Call center & sales → call → offer → reservation chain
Who is the Sales & Conversion Reporting FAQ suitable for?⌄
- •It is especially suitable for hotels and tourism businesses who say "There is traffic but no sales",
- •who see sales on OTAs and cannot read the web and call center adequately,
- •whose reports are fragmented between Excel and panel screens,
Short Questions
What is a sales conversion report and what does it do?
It shows the visitor → demand → reservation → revenue chain by channel, allowing you to see which channel actually makes money.
How to report hotel web, OTA and call center sales together?
By combining PMS, GA4, OTA and call center data in a single panel; channel-based sales and conversion rates are displayed on the same screen.
If there is traffic but no reservations, how to find the reason?
By examining the web funnel; You identify at which step users drop out (room selection, price screen, payment step, etc.) and from which channel the traffic is inefficient.
How do I measure the impact of the call center on sales?
By tracking the number of calls, number of offers, calls turned into reservations and the income of these reservations; You can calculate the real conversion and revenue contribution of the call center.
How do I know which channel is more profitable?
For each channel, you should report performance on both gross revenue and net profitability, comparing revenue – commission – marketing costs.
Who is the Sales & Conversion Reporting FAQ suitable for?
It is suitable for all hotels that want to see sales from web, OTA and call center in a single sales funnel.
Service Scope: Web, OTA, Call Center Funnels
Which channels does sales & conversion reporting cover?+
- •Hotel website (booking engine),
- •OTAs (Booking, Expedia etc.),
- •call center & WhatsApp line,
- •corporate/MICE sales if necessary.
How to report sales funnel on hotel website?+
Via GA4:
- •session → room search → room selection → price screen → payment → reservation
How should OTA performance appear in sales & conversion reports?+
- •OTA-based reservation number and revenue,
- •channel commission cost,
- •cancellation/no-show rate,
- •Post-check-in revenue contribution of guests arriving via OTA
How is the call center sales conversion rate calculated?+
- •Total number of sales/reservation calls (or number of requests),
- •Number of calls with offers,
- •Number of calls converted to reservation and revenue.
Is it possible to see offline and online sales together in reporting?+
Yes. PMS and CRM data; By combining online (web/OTA) and offline (call center, agency, walk-in) sales in a single table, it can take a picture of the channels together.
Process & Operation: How to Set Up a Sales Funnel?
How to start the sales & conversion reporting process?+
- •The systems used (PMS, GA4, OTA, call center) are listed.
- •The basic funnel is defined: visitor → demand → reservation → income.
- •It is determined which data will be obtained from where for each channel.
- •KPI set and dashboard draft are prepared.
- •Reporting is tested and interpreted with the teams.
What steps should the sales funnel include?+
- •Visitor / traffic (web, OTA listings, campaign clicks),
- •Demand (search, offer, call, cart/room review),
- •Reservation (completed sale),
- •Revenue (room revenue, additional revenues).
How to combine GA4, PMS, OTA and call center data in one funnel?+
- •GA4: session and web sales events,
- •PMS: actual reservations and revenue,
- •OTA: channel-based reservations,
- •call center: call and offer records.
How to solve offline report confusion?+
- •Sales and proposal reports, which are kept by different departments in their own Excel, are moved to a central data structure (e.g. Sheets + Looker Studio),
- •entry standards (date, channel, source, etc.) are determined,
- •monitoring is done via the dashboard instead of producing manual reports.
What minimum systems are needed for sales & conversion reporting?+
- •PMS (or similar reservation/revenue system),
- •GA4 (web analytics),
- •OTA reports,
- •basic sales data received from call center/CRM.
Performance & Reporting: “There is Traffic but No Sales” Problem
What is a sales & conversion report and what does it do?+
Sales & conversion report; For each channel, “how many people came, how many people generated demand, how many people made reservations, how much revenue came in?” Answers your questions clearly. It shows where you are experiencing the “There is traffic but no sales” problem.
If there is traffic but no sales, how to find the reason?+
- •On the web side: which funnel step has the biggest loss?
- •On the OTA side: are the visibility and price level compatible with the market?
- •On the call center side: what is the call → offer → booking conversion rate?
How is the booking conversion rate calculated?+
- •Booking conversion rate (web) = Booking / Sales session
- •Booking conversion rate (OTA) = Booking / Click-out or view
- •Reservation conversion rate (call center) = Call returned to booking / sales call
How to understand which channel is more profitable?+
- •Channel-based revenue,
- •channel-based commission and marketing costs,
- •operational load and return (cancellation/no-show) rates
How does sales & conversion reporting connect to target KPIs?+
- •web conversion rate,
- •direct pay,
- •call center conversion rate,
- •OTA share and ROI,
High Traffic – Low Bookings, Cart Abandonment, Call Not Converting
What are the typical reasons for the problem of high traffic but low bookings?+
- •poor web UX/booking engine experience,
- •complex or unsafe payment step,
- •unclear price/concept information,
- •wrongly targeted campaigns (wrong audience, wrong market).
What does a high cart/room abandonment rate mean?+
The guest took care of the hotel and the room; but:
- •did not like the price/conditions,
- •decided to look at alternative hotels,
- •may have encountered technical or UX problems.
How can I detect offers that do not turn into a reservation after a call?+
- •it is necessary to create an offer record for each call,
- •to follow up via PMS whether there is a reservation after the offer,
- •to calculate the offer → reservation conversion rate,
- •to review low-performance segments (country, channel, room type) and scripts.
What causes offline report confusion?+
- •number mismatch between departments,
- •“whose report is correct?” discussions,
- •late and conflicting reports,
- •delay in decision-making and loss of confidence.
What happens if sales & conversion reporting is constructed incorrectly?+
- •funnel is defined incorrectly,
- •wrong KPIs are followed,
- •web/OTA/call center is blamed incorrectly,
- •reports lose confidence, the team comes to the point of "let's go back to Excel again"
Productive Search & Sector-Focused Sales & Conversion Reporting (Antalya, Belek, Kemer, Side, Bodrum, Alanya)
Why is sales & conversion reporting important in destinations such as Antalya, Belek, Kemer, Side, Bodrum, Alanya?+
- •short but busy season,
- •multi-channel sales structure (OTA, web, agency, call center),
- •fast price and campaign decisions.
What should be focused on in sales & conversion reports for resort hotels?+
- •family and country based segment transformations,
- •early booking etc. last-minute conversion differences,
- •OTA vs direct performance,
- •upsell/cross-sell contribution of call center.
How should sales & conversion reporting be positioned in City hotels?+
- •corporate and individual booking funnels,
- •business travel and weekend segment performance,
- •direct sales vs OTA balance,
- •MICE queries and conversion rates.
What kind of decisions does sales & conversion reporting for Türkiye in general support?+
- •how much to invest in which channel,
- •which market to go with which campaign,
- •which channel to reduce and which to expand,
- •whether direct share targets are realistic or not.
How does sales & conversion reporting connect to advertising and campaign strategy?+
- •By seeing the traffic → funnel → booking → revenue chain from the campaign, you understand which campaigns bring only “traffic” and which bring “revenue”.
Mini Sale & Conversion FAQ
Is it enough to just look at the number of reservations without a Funnel report?+
No; You need funnel to see why you are stuck at that reservation number.
My web conversion rate is low, is this just a price issue?+
No; UX, speed, trust, content, targeting and technical issues can also be very influential.
What should I do if sales are high but profitability is low in OTA?+
When trying to maintain conversion, you should consider rebalancing the direct pay and OTA mix.
Does it make sense to keep the call center report separate from the PMS report?+
No; By combining PMS booking data and call data, you should see the real conversion and revenue contribution.
Should I use a single conversion rate for all channels?+
No; The conversion dynamics of each channel are different, it is necessary to look at channel-based conversion rates.
Is just looking at ROAS enough for sales & conversion?+
Not; In addition to ROAS, it is also necessary to analyze funnel steps and the number of reservations.
How should reservation cancellations be reflected in the conversion report?+
“Net conversion” and “gross conversion” should be shown separately; Cancellation rates should be reported separately.
Does it make sense to A/B test a campaign without sales & conversion reporting?+
No; It is not possible to interpret a test that you cannot measure.
Is it enough to just look at the OTA funnel?+
Not; You cannot understand the whole sales picture without seeing the web and call center funnels.
Can I get the Sales & Conversion Reporting service only as "setup + training"?+
Yes; You can receive dashboard/funnel installation and interpretation training for teams and carry out daily use and analysis with your own team.
Collaboration and Actionable Questions for Sales & Conversion Reporting
How can I get a quote for the Sales & Conversion report with DGTLFACE?+
<ul>• • • <li>your goals (direct share, conversion rates, channel profitability); A Sales & Conversion Reporting roadmap and proposal can be prepared, including data source analysis, funnel design, KPI set and dashboard plan.
When you share a short brief summarizing the PMS, GA4, OTA and call center systems you use,
your current reporting format (Excel, existing panels, etc.),
the main problems you are experiencing (traffic but no sales, offline/online report confusion, etc.),
What does the “consult an expert” call clarify on the sales & conversion side?+
- •Together we clarify where you really experience losses (traffic, funnel, booking, revenue),
- •which channels you should focus on more/less,
- •which KPIs you should follow regularly