DGTLFACE – Digital Technology Partner

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PMS & OTA Management – Integration, Sales & Reservation Technologies for Hotels

DGTLFACE delivers end-to-end digital transformation solutions for hotels across PMS setup, OTA integrations, channel management, rate & inventory synchronization, online sales optimization, and reservation management. Our goal is not just to install a system and walk away; we bring your PMS, OTAs, website, call center, and digital marketing channels together within the same architecture to improve occupancy, revenue, and operational efficiency. This way, your PMS & OTA stack becomes not just a “back-office system,” but the core of your sales and performance engine.1

Summary

DGTLFACE is a PMS & OTA management partner for hotels, providing PMS setup, OTA integrations, channel management, and online sales optimization. By unifying PMS, OTAs, channel manager, web booking engine, and call center workflows under a single architecture, it increases occupancy, revenue performance, and operational efficiency. Rate & inventory synchronization, OTA visibility, and reservation management are optimized with a data-driven approach.

PMS (Property Management System) and OTA (Online Travel Agency) management ensures your rooms, rates, inventory, reservations, and guest information are managed consistently and in sync across all channels. DGTLFACE designs this structure with:

  • PMS setup & training,
  • OTA integrations (Booking, Expedia, Agoda, etc.),
  • Channel management (Channel Manager setups),
  • Rate & inventory strategies,
  • Online sales and booking optimization,
  • Reporting and KPI tracking.
We build a model that answers questions like “how to manage OTAs, PMS setup for hotels, OTA rate synchronization, channel management software, online sales techniques for tourism” with a technical + commercial perspective.

Every hotel has different room structures, target markets, seasonality dynamics, and channel mixes. DGTLFACE develops hotel-specific PMS & OTA strategies for scenarios like “hotel OTA management, resort OTA optimization, tourism PMS support, boutique hotel digital sales systems”:

  • Which pricing policy should be used on which channel?
  • How should OTA share vs. direct booking balance be designed?
  • How should room and pricing strategies be managed across different markets (countries)?
  • How should PMS synchronize with the call center, website, and channel manager?
By clarifying these questions, we maximize revenue while keeping operations manageable and predictable.

When OTAs, PMS, and online channels operate in silos, overbooking, rate confusion, inventory errors, and guest dissatisfaction become inevitable. In channel management (Channel Manager) processes, DGTLFACE aligns steps such as:

  • Room types and inventory allocation,
  • Channel-based pricing,
  • Rate parity and OTA terms,
  • Minimum night, stop sale, and allotment strategies,
  • Category & package-based product creation
with your hotel’s objectives. Topics like “channel management, rate management, inventory synchronization, market-based pricing” become a living system that operates daily.

When designed correctly, your PMS & OTA infrastructure becomes your strongest tool for online sales optimization. DGTLFACE brings your PMS data, OTA performance reports, web booking data, and call center KPIs into a single view for topics like “increasing hotel sales, digital sales optimization, revenue management, improving booking conversion, online channel optimization”. This allows you to clearly see:

  • Occupancy and revenue distribution by channel,
  • Which campaign performs how on which channel,
  • Which room & rate combinations work in each market
so you make rate and allocation decisions based on data, not guesswork.

DGTLFACE PMS & MOTA Service Clusters

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PMS Setup & Support –

PMS setup forms the digital backbone of your hotel’s operations, front desk, sales, and accounting workflows. DGTLFACE manages setup, training, and ongoing support for topics such as Elektraweb implementation, hotel PMS training, PMS support services, hotel operations systems, and reservation software. We approach needs like “how to set up a PMS, Elektraweb training guide, PMS hotel operations integration, PMS rate management, front desk PMS training, PMS solutions for tourism businesses” with both technical and operational expertise.
Detay
PMS setup forms the digital backbone of your hotel’s operations, front desk, sales, and accounting workflows. DGTLFACE manages setup, training, and ongoing support for topics such as Elektraweb implementation, hotel PMS training, PMS support services, hotel operations systems, and reservation software. We approach needs like “how to set up a PMS, Elektraweb training guide, PMS hotel operations integration, PMS rate management, front desk PMS training, PMS solutions for tourism businesses” with both technical and operational expertise.
2

OTA Integration (Booking, Expedia, etc.) –

OTA integration is essential for Booking, Expedia, Agoda, and other OTA channels to reliably communicate with your PMS and/or channel manager. DGTLFACE provides setup and troubleshooting support for areas such as Booking integration, Expedia channel manager, OTA rate management, online reservation integrations, and OTA connectivity systems. We coordinate both the software and OTA sides for topics like “how to integrate Booking & Expedia, OTA rate parity methods, how to fix OTA connection errors, multi-channel reservation management.”
Detay
OTA integration is essential for Booking, Expedia, Agoda, and other OTA channels to reliably communicate with your PMS and/or channel manager. DGTLFACE provides setup and troubleshooting support for areas such as Booking integration, Expedia channel manager, OTA rate management, online reservation integrations, and OTA connectivity systems. We coordinate both the software and OTA sides for topics like “how to integrate Booking & Expedia, OTA rate parity methods, how to fix OTA connection errors, multi-channel reservation management.”
3

Channel Management –

Channel management ensures your room and rate information remains accurate, up-to-date, and consistent across all OTA channels. DGTLFACE designs processes such as channel manager operations, rate management, inventory synchronization, PMS–OTA alignment, and sales optimization according to your hotel’s goals. For topics like “how a channel manager works, rate optimization for hotels, inventory control methods, OTA pricing strategies, market-based pricing,” we build a practical structure that can be managed from a single interface.
Detay
Channel management ensures your room and rate information remains accurate, up-to-date, and consistent across all OTA channels. DGTLFACE designs processes such as channel manager operations, rate management, inventory synchronization, PMS–OTA alignment, and sales optimization according to your hotel’s goals. For topics like “how a channel manager works, rate optimization for hotels, inventory control methods, OTA pricing strategies, market-based pricing,” we build a practical structure that can be managed from a single interface.
4

Online Sales Optimization –

Online sales optimization aims to generate higher revenue and occupancy not only through OTAs, but also through your website and call center. DGTLFACE brings PMS, OTA, and web data together to build strategies around “increasing hotel sales, digital sales optimization, revenue management, improving booking conversion, online channel optimization,” including scenarios like “increasing revenue per room (RevPAR), tourism sales strategies, improving Booking conversion, web booking conversion optimization, combined call center + OTA sales workflows.”
Detay
Online sales optimization aims to generate higher revenue and occupancy not only through OTAs, but also through your website and call center. DGTLFACE brings PMS, OTA, and web data together to build strategies around “increasing hotel sales, digital sales optimization, revenue management, improving booking conversion, online channel optimization,” including scenarios like “increasing revenue per room (RevPAR), tourism sales strategies, improving Booking conversion, web booking conversion optimization, combined call center + OTA sales workflows.”
5

Reservation Management –

Reservation management is where digital and operational workflows intersect. DGTLFACE designs processes such as reservation systems, guest communication, reservation flows, phone bookings, and hotel registration systems together with your PMS, call center, and OTA setup. We document clear processes for topics like “how to manage reservations, balancing online + phone bookings, foreign guest reservation management, reservation verification workflows, reservation techniques for tourism.”
Detay
Reservation management is where digital and operational workflows intersect. DGTLFACE designs processes such as reservation systems, guest communication, reservation flows, phone bookings, and hotel registration systems together with your PMS, call center, and OTA setup. We document clear processes for topics like “how to manage reservations, balancing online + phone bookings, foreign guest reservation management, reservation verification workflows, reservation techniques for tourism.”

Why the DGTLFACE PMS & OTA Model?

DGTLFACE

Not Just Software, but Sales & Operations Partnership

DGTLFACE sees PMS & OTA management not as “installing a system and handing over access,” but as a partnership focused on revenue, occupancy, and operational efficiency. We closely follow how the system is used in daily operations with your front desk, reservations, sales, and call center teams, providing training and optimizations that help them use the system at maximum efficiency.

PMS & OTA Integrated with Digital Marketing, Website, and Call Center

We design PMS & OTA workflows together with SEO (/Services/hotel/seo), SEM (/Services/hotel/adsManagement), SMM (/Services/hotel/socialMedia), web & booking infrastructure (/Services/software), and call center (/Services/hotel/callCenter, /Services/callcenter). This ensures demand from digital campaigns, your PMS and OTA systems, and call center reservation processes all work toward the same growth target. The result is a cross-channel, data-driven, and scalable sales architecture.

Antalya-Based Tourism and PMS/OTA Expertise

Behind searches like “OTA management Antalya, PMS setup Antalya, tourism PMS Turkey, Antalya hotel sales optimization,” there is a team that understands the region, seasons, markets, and OTA/tour operator dynamics from the field. As an Antalya-based digital marketing & technology partner, DGTLFACE builds PMS & OTA projects on practices tested in real operations—not just theory.

Micro Topics – Areas That Deepen the Strategic Structure

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OTA Rate Parity and Parity Management

Showing different prices across OTAs can harm guest trust and strain OTA relationships. DGTLFACE designs structures through your PMS and channel manager to protect rate parity, while aligning campaigns, early booking offers, and special discounts with that strategy. This helps you avoid violating OTA rules without sacrificing your revenue-focused pricing flexibility.

Channel & Inventory Strategy That Reduces Overbooking Risk

Misconfigured inventory and channel settings increase overbooking risk. DGTLFACE analyzes your room types, allotment distribution, and channel priorities to build a structure that keeps occupancy high while minimizing overbooking risk. This setup also works in sync with PMS and call center workflows.

Alignment Between Google Hotel Ads and OTA Strategy

Google Hotel Ads becomes a powerful tool when planned together with OTAs and direct booking channels. DGTLFACE positions your PMS & OTA data in line with Google Hotel Ads compatibility and your digital marketing strategy, creating a balanced structure that generates value for both OTAs and direct channels.

Integrating PMS Data into Reporting and Benchmark Processes

When processed correctly, PMS data is invaluable for sales, pricing, and channel strategies. DGTLFACE integrates PMS data into /Services/digitalAnalysis/digitalSalesAnalysis, /Services/digitalAnalysis/onlineMarketResearchService, and /Services/digitalAnalysis layers—giving you a strong analytics foundation where you can benchmark performance against your history and the market.

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DGTLFACE Hakkında Questions

Why should I manage PMS & OTA operations with a professional team?

PMS & OTA management directly impacts revenue, occupancy, guest satisfaction, and operational workload. Incorrect rates, faulty inventory, disconnected integrations, and unreported processes can lead to major losses quickly. A professional team minimizes these risks and designs the system around your hotel’s goals.

I already use a PMS—do I still need support?

Most hotels use a PMS, but they often don’t leverage all features efficiently. DGTLFACE analyzes your existing PMS to identify underused modules, faulty workflows, and improvement opportunities. If needed, we can also run a focused engagement solely on “PMS optimization and training.”

We have many OTAs—Is it difficult to manage them one by one?

Yes—manual management is exhausting and risky. That’s why channel management (Channel Manager) and PMS integration are critical. DGTLFACE works with your channel manager to make rate, inventory, and campaign flows manageable from a single panel.

Can I get only OTA integration or only PMS setup as a service?

Absolutely. We can work on only PMS setup & support, only OTA integrations, or only channel management consulting. However, the highest efficiency is achieved when these services are executed together under an integrated roadmap.

How do we start a PMS & OTA project with DGTLFACE?

First, we analyze your current stack (PMS, OTAs, channel management, website, and call center). Then we prepare a PMS & OTA roadmap covering PMS setup/optimization, OTA integrations, channel strategy, online sales optimization, and reporting. After approval, we move into implementation, training, a pilot period, and continuous optimization.

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This content is compiled from DGTLFACE’s documentation and operational knowledge related to PMS–OTA integration processes, channel management operations, and hotel sales optimization projects.