With its hotel advertising management service, DGTLFACE is a performance partner that designs Google Ads, Meta Ads, and YouTube campaigns for hotels, resorts, villas, and tourism brands with a focus on reservations, occupancy, and revenue. For us, hotel advertising is not just “visibility”; it’s making components like hotel Google Ads, tourism advertising, resort Meta Ads, hotel YouTube Ads, and hotel PPC campaigns work in the same sales funnel as your PMS, OTA, website, and call center. In short: not “Did we get clicks?” but “How many reservations and how much revenue did this campaign generate?”
“What’s the difference from regular advertising—aren’t they all just clicks?” It’s different in hotels and tourism because:
Summary
DGTLFACE designs Google Ads, Meta Ads, and YouTube campaigns for hotels with a reservation, occupancy, and revenue focus. For hotels, resorts, and villas, we build market-based targeting, seasonal strategy, Google Hotel Ads integration, Meta video & Reels campaigns, and remarketing flows. With tracking integrated across PMS, OTA, web, and call center, we make every campaign’s true reservation and revenue impact visible.
Behind searches like “Antalya hotel advertising, Belek Ads campaigns, Side resort ads, Alanya tourism ads” is the need for a team that understands tourism, seasonality, and market dynamics. DGTLFACE is a performance agency that: Works with many hotels across Antalya, Belek, Kemer, Side, Alanya, and other tourism regions, Has hands-on experience in Germany, Russia, the UK, and domestic market ad dynamics, And has performance expertise across resort, city, and boutique hotel segments.
We manage hotel ads within the same framework as:
For DGTLFACE, the core KPIs of hotel advertising management are: Reservation volume, Revenue per room (RevPAR impact), Channel revenue (OTA vs direct), Market-based performance, Ad ROI / ROAS. So the main question becomes: Not “How many clicks?” but “How much net revenue did we generate from this campaign?”
Location + concept-based search campaigns (e.g., “Antalya family resort”, “Side all inclusive”), Protecting your website against OTAs with brand campaigns, Testing price & availability visibility via Google Hotel Ads integration, Using Search + Remarketing + Display combinations together.
Building balance instead of trying to “turn off” OTAs, Prioritizing the hotel website over OTAs on brand keywords, Increasing direct-channel investment in high-performing markets, Reading OTA reviews/visibility together with direct sales strategy.
Instead of “cheapest here,” explain value (concept, experience, advantages), Clear benefit + clear CTA (“Book Now”, “Get an Offer”, “Ask Price on WhatsApp”), Adapting seasonal/market/campaign language to the audience, Answering “why this hotel?” rather than talking about price.
Setting a target budget per booking (e.g., max X spend per reservation), Shifting budgets for peak periods vs off-season, Building channel-based budget distribution by market and OTA/direct balance, Running a monthly “what each channel brought vs cost” analysis.
Bringing back users who visited but didn’t book, Dynamic remarketing scenarios by room/campaign/date/market, Remarketing flows combined with email, SMS, and call center, Multi-step follow-up models especially for high-value bookings.
This information is compiled from DGTLFACE’s internal strategy documentation based on hotel & resort ad management, Google Hotel Ads projects, Meta Ads conversion architectures, and tourism sales optimization practices.
