How to Prepare a Script and Storyboard for a Hotel YouTube Commercial?

YouTube commercials are not a “visual showcase” in hotels; If constructed correctly, it is a performance tool that combines demand creation + evaluation + transformation layers on the same creative backbone. The problem is: most videos consist of “beautiful images”, but because the message flow and scene priority are not planned, viewers are lost in the first 5–10 seconds. In well-edited videos, the retention rate in the first 5–10 seconds is generally higher; This is directly reflected in advertising performance. (Assumption: sectoral general insight; no exact numbers claimed.) This guide; hotel promotional film scenario, storyboard example (hotel video) and “YouTube hotel video script” practicalizes the logic according to hotel types: resort, city, boutique.