OTA Rate Parity Guide: Rate Parity

Rate parity is read as a “contract clause” in many hotels; However, it is a control system that stands right in the middle of daily operations and revenue management. When prices are set incorrectly in PMS, channel managers and OTAs, the guest finds the "cheapest" option and goes there; This means not only lost revenue, but also unnecessary tension in channel relationships and erosion of brand perception. In highly competitive destinations such as Antalya and Bodrum, parity errors become visible more quickly; because different market and device prices come into play more aggressively for the same date/room.